Tag Archives: reebok

Reebok’s Butt-Toning Sneakers Don’t Actually Tone Your Butt

Wait, you mean you actually have to exercise to tone your butt? Damn it!

That collective groan you hear are the scads of Reebok EasyTone customers who spent over $100 each on a pair of sneakers that the Federal Trade Commission recently ruled has “deceptively advertised” its customers. The FTC ruled that EasyTone and RunTone brand sneakers had none of the butt-toning abilities advertised and that anyone who bought the faulty sneaks could get a refund. Reebook has agreed to pay a $25 million settlement, although they stand by the tush-boosting claims they’ve made about their shoes.

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Do Not Want: Reebok Insta Pump Fury

These Reeboks—the “Insta Pump Fury” model—look like the result of a mating between a Trapper Keeper and some hiking sneakers. In a nutshell: the definition of ugly. [High Snobiety] Keep reading »

Stop Hating On Reebok’s Ass-Vertising


Can we please stop calling everything shallow and marketed towards women sexist and anti-feminist? The Frisky included one of the print incarnations of Reebok’s ass-vertising for their new EasyTone shoes in our round up of 2009′s most sexist commercials, implying that it was anti-feminist by writing that commercials like these basically say, “Who cares about health care reform when you can be out toning your a**?” The thing is, toning your ass and being smart, politically-motivated, etc. are not mutually exclusive. When you watch the commercial above do you really think “Hey, I can continue caring about political decisions that will affect my life OR I can try to get in shape and have an ass worth watching on TV? If so, the problem isn’t so much the advertising as it is the ongoing misconception that hot girls can’t be smart. Keep reading »