Oh, the ever complex symbiotic relationship between celebrities and their corporate sponsors. Making each other money one handshake and photograph at a time. Yet all can go awry quite quickly in the fickle world of celebrity. Do something scandalous? It could cost you … a buttload.
It has been quite the few weeks for celebrities and brands: from Mountain Dew pulling Tyler The Creator’s racist commercia, to the Reebok CEO’s strange comments about Rick Ross, to Lil Wayne and his own problems with Mountain Dew. Nothing makes you apologize like the potential end of a deal. In honor of these rocky relationships, we dug through the list of tainted brand/celeb relationships. From fallen sports stars to non-role model supermodels, click through to see who else fell from the graces of corporate sponsorship.
Python print shoes are pretty cool. And studded shoes are totally badass. And neon shoelaces are a cool flourish. And big embroidered text across the toes of your shoes is alright, I guess. But as these Melody Ehsani x Reebok sneakers illustrate, all these things together in one shoe is, well, a bit much. Anyone out there dying for a pair? If so, these crazy kicks come out on September 30th. [Nice Kicks]
The hottest shoe of the summer isn’t a strappy sandal or stiletto heel: it’s a sneaker. Yep, sporty, colorful, strangely glamorous and totally comfortable high tops are everywhere right now, and our aching feet are so thankful. Pair ‘em with a summer dress or skinny pants to add some swagger to your summer wardrobe. New to the world of fly kicks? Check out our introductory guide, and then click through for 10 of our favorite sneaks in stores right now…
Wait, you mean you actually have to exercise to tone your butt? Damn it!
That collective groan you hear are the scads of Reebok EasyTone customers who spent over $100 each on a pair of sneakers that the Federal Trade Commission recently ruled has “deceptively advertised” its customers. The FTC ruled that EasyTone and RunTone brand sneakers had none of the butt-toning abilities advertised and that anyone who bought the faulty sneaks could get a refund. Reebook has agreed to pay a $25 million settlement, although they stand by the tush-boosting claims they’ve made about their shoes.
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These Reeboks—the “Insta Pump Fury” model—look like the result of a mating between a Trapper Keeper and some hiking sneakers. In a nutshell: the definition of ugly. [High Snobiety] Keep reading »
Can we please stop calling everything shallow and marketed towards women sexist and anti-feminist? The Frisky included one of the print incarnations of Reebok’s ass-vertising
for their new EasyTone shoes in our round up of 2009′s most sexist commercials, implying that it was anti-feminist by writing that commercials like these basically say, “Who cares about health care reform when you can be out toning your a**?” The thing is, toning your ass and being smart, politically-motivated, etc. are not mutually exclusive. When you watch the commercial above do you really think “Hey, I can continue caring about political decisions that will affect my life OR I can try to get in shape and have an ass worth watching on TV? If so, the problem isn’t so much the advertising as it is the ongoing misconception that hot girls can’t be smart. Keep reading »