Tag Archives: public service announcement

James Bond In Drag

Kate Torgovnick/Kate-Book.comMarch 8, 2011 //


Did you know that today is the 100th anniversary of International Women’s Day? To celebrate, Daniel Craig has put on a wrap dress, heels, pearls and blonde wig for this public service announcement, which Dame Judy Dench—his James Bond co-star—narrates. “For someone who has such a fondness for women, I wonder if you’ve ever considered what it might be like to be one,” she says. “Women are responsible for two-thirds of the work done worldwide, yet earn only 10 percent of the total income and own just one percent of the property… So, are we equals?” Props to Daniel and Judy for making this ad, which brings up some very good and important points. Keep reading »

Those Wacky French Folks. We Don’t Quite Get This PSA.

Kate Torgovnick/Kate-Book.comFebruary 23, 2010 //

This French public service announcement is kind of like one of those eye trick images where you see either a vase or the outline of two faces. Is it trying to say that smoking is like giving a BJ to the tobacco industry? Or is the message that oral sex is as risky as smoking a ciggy? Well, Slate Double X has cleared it up with their handy-dandy French translation skills. Apparently, it’s the former—the text at the bottom reads, “Smoking is being tobacco’s slave,” and a spokesperson for the ad agency that made it explains, “The goal was simply to say ‘You are subjecting yourself to smoking.’ There is no analogy between sex and tobacco.” Huh? Also, I’m a little confused as to why, in the two male versions of the ad, the exec is wearing his suit jacket, while in the version with a teenage girl, he’s down to just his dress shirt? Or am I just reading too much into this now? [Double X] Keep reading »

A Public Service Announcement Or Soft-Core Porn?

Kate Torgovnick/Kate-Book.comOctober 27, 2009 //


I’m pretty intrigued by this public service announcement out of the U.K. What a hot British dude stripping down and getting into a bathtub has anything to do with Daylight Savings Time, I don’t know. But, uh, you want company, buddy? [BuzzFeed] Keep reading »

Public Service Announcement For Your Privates

SimchaApril 23, 2008 //

An advertisement about the genital mutilating clitorectomy has just won an International Advertising Association Award for Social Responsibility. The print PSA is a photo of a naked women on her back with her legs spread. Covering her private interests is a white circle that reads, “Wet your finger and rub to find out what millions of women feel.” After you stroke the spot, magic ink makes “NOTHING” appear. Even scarier are the statistics — about 4 girls a minute are subjected to female circumcision with an estimated total of 100 million victims worldwide. The ad, funded by The Association of Women Against Genital Mutilation, cleverly gets the clitoris’ point across. Congratulations to the Contrapunto Advertising Agency in Barcelona, Spain, who knows how important it is that we speak up for those that can’t speak up for themselves! [Trend Hunter] Keep reading »