Posts tagged "product placement"

New James Bond Movie Squashes Product Placement Records

This weekend, I saw Morgan Spurlock's new documentary, "The Greatest Movie Ever Sold." The concept is simple—fed up with all the advertising around him, Morgan decides to take a critical look at "brand integration" in our everyday lives by making a documentary that is fully-funded by product placement. He shows us every step involved i…

By: Kate Torgovnick/Kate-Book.com / May 3, 2011

Town To Change Name To “Pom Wonderful Presents: The Greatest Movie Ever Sold”

Remember Morgan Spurlock? He's the documentarian who lived on nothing but Big Macs and other McDonald's fare for a month to show us the perils of fast food in "Super Size Me." Well, Morgan is back with a new documentary, "The Greatest Movie Ever Sold," which is all about the perils of product placement, not…

By: Kate Torgovnick/Kate-Book.com / April 30, 2011

6 Music Videos With Obvious Product Placement

So what’s the deal with all the product placement in music videos these days? Sure Britney’s video earlier today was filled with subtle – and not so subtle – references to products available on the market. So what’s the deal? Well, product placements help offset the costs of making videos, which are normally paid for…

By: Socialite Life / February 19, 2011

Frisky Rant: The MTV Movie Awards Felt Like One Big Shillfest

In the grand scheme of award shows, I genuinely enjoy the MTV Movie Awards. Last night, I giggled at Aziz Ansari and Zack Galifianakis' hilarious "Swagga Coach" sketch. I was way amused by Tom Cruise's heroic turn as Les Grossman. I loved the tribute to Sandra Bullock, well, until the lame fake-lesbian kiss with Scarlett…

By: Kate Torgovnick/Kate-Book.com / June 7, 2010

Lady Gaga & Beyonce Are Masters Of Not-So-Subtle Product Placement

Rarely lauded for their subtlety, Lady Gaga and Beyonce went even more balls out than usual with the product placement in their recently released "Telephone" music video. First up, there's the fact that the song itself (much like its predecessor, "Videophone") is just waiting to be licensed for commercial use by a cell phone company.

By: Lily Q / March 16, 2010

“Project Runway”: Reality Show Or Garnier Product Pusher?

OK, "Project Runway," we get it. Viewers own TiVos and fast-forward through commercials, so advertisers want products plugged in the show instead. We understand. But last night's "Project Runway" went too far! Designers have always sent their models to the L'Oreal hair and makeup room and the Garnier hair salon and that's fine. But we…

By: Jessica Wakeman / September 4, 2009