Remember Morgan Spurlock? He’s the documentarian who lived on nothing but Big Macs and other McDonald’s fare for a month to show us the perils of fast food in “Super Size Me.” Well, Morgan is back with a new documentary, “The Greatest Movie Ever Sold,” which is all about the perils of product placement, not… READ MORE »
So what’s the deal with all the product placement in music videos these days? Sure Britney’s video earlier today was filled with subtle – and not so subtle – references to products available on the market. So what’s the deal?
Well, product placements help offset the costs of making videos, which are normally paid… READ MORE »
Rarely lauded for their subtlety, Lady Gaga and Beyonce went even more balls out than usual with the product placement in their recently released “Telephone” music video. First up, there’s the fact that the song itself (much like its predecessor, “Videophone”) is just waiting to be licensed for commercial use by a cell phone company. READ MORE »
OK, “Project Runway,” we get it. Viewers own TiVos and fast-forward through commercials, so advertisers want products plugged in the show instead. We understand. But last night’s “Project Runway” went too far! Designers have always sent their models to the L’Oreal hair and makeup room and the Garnier hair salon and that’s fine. But we… READ MORE »