To someone who doesn’t, like me, spend a good portion of their waking hours putting on, perfecting, and removing makeup, there may be some confusion surrounding the use of primer. A few weeks ago I set out to clarify what exactly this extra step does for your makeup and why it’s worth taking the time (and, of course, spending the money) to add one to your routine. To review: it smooths out any uneven skin texture, gives makeup a better base to adhere to, makes your foundation and concealer last longer, and more. It’s basically magic.
More people are getting into the primer game than ever, and they usually have Smashbox Photo Finish to thank as an induction into the stuff. It’s a solid choice for sure, and it’s spawned many imitations that mimic that silky, silicone-y finish — but there are so many more out there! So if you’re already familiar with using primer (or plan to make yourself familiar using my Beauty 911 tutorial), allow me to introduce you to these four lesser-known candidates.