Tag Archives: pretzel crisps

Pretzel Crisps Strikes Again With New Ad Campaign

Remember a few months ago, when Pretzel Crisps debuted their “new look” with ads touting that “you can never be too thin”? And then remember how they pulled those ads after the blogosphere flamed the company for using pro-anorexia language to cheekily sell their product? Well, Pretzel Crisps has a new ad campaign and the company seems to have changed its tune and is now thumbing its nose at critics. “We’re thin and stacked so lose the old bag,” the ad campaign’s slogan, plays upon an offensive trifecta — you can never be too thin, too busty, or too young. Weak. My hummus shall miss using you as a vehicle, Pretzel Crisps. [The Gloss] Keep reading »

Actually, You Can Be Too Thin, Pretzel Crisps

God, I love me some pretzel crisps — dipped in hummus and with slices of cheese, they are delish. But I am mad at them. Their new ad campaign is straight-up wrong. Look, I get it, the appeal of pretzel crisps is that they are thin like crackers and, in theory, better for you than big ol’ bready regular pretzels. But they knew they were being shady with their “You Can Never Be Too Thin” campaign because people will automatically — and rightly so — associate “thin” with weight and “too thin” with anorexia and other eating disorders. Edgy! Also lame. Don’t make me go back to pita crisps or carrot sticks — I’m warning you. [via Young Manhattanite and NYC The Blog] Keep reading »

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