So you want to be popular on Twitter? Tough titties, I guess. It turns out Twitter is a lot like the American economy: There are a few people with a lot of followers, many of whom have those followers because they were well-known before they even joined Twitter, and the vast majority of users only have a few dozen followers.
It turns out, according to a study from the Technical University of Madrid, that the sort of rote advice you’re bound to be given about getting more followers by having interesting things to say and tweeting often is incorrect. You could have great things to say, but the bottom line is that Twitter users follow people because other Twitter users follow them, not because of their content or ideas, or the frequency with which they post. Case in point: Ira Glass didn’t tweet for six years after he opened his account, and he still has over 100,000 followers. Shoot, I followed him while he wasn’t tweeting. Keep reading »