Tag Archives: pms

Today’s Lady News: Offensive PMS Milk Ads Pulled

Jessica WakemanJuly 22, 2011 //
  • The California Milk Processor Board killed their offensive PMS milk ads that depicted PMS-ing women as irrational and difficult and showed their browbeaten men handing over cartons of milk to quell their symptoms. The ads read things like: “I’m sorry I listened to what you said and not what you mean” and “We can both blame myself” and directed customers to a site called EverythingIDoIsWrong.org. Now that URL redirects to a site called GotDiscussion.org which runs an apology for the offending ads. The ad agency responsible for the PMS ads told The New York Times, “It certainly wasn’t our intention to offend people.” That is such BS. Of course they were trying to offend people! Why can’t advertisers just come out and say “We were trying to offend people and get attention because that’s how advertising works?” [AdWeek]

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Milk Vows To Help “Men Living With PMS”

Kate Torgovnick/Kate-Book.comJuly 12, 2011 //

The milk ad campaigns of yore have been, for the most part, non-offensive. I mean, there’s not too much to argue with in the slogans “Does a Body Good” and “Got Milk?” But the California Milk Processor Board is taking a new approach which I find totally obnoxious. Their new ads riff on a recent study that shows milk can reduce PMS symptoms (or more accurately, that taking 1200 milligrams of calcium a day for three months can), but this information isn’t presented to women—it’s packaged for men. In the “Everything I Do Is Wrong” campaign, men with baffled expressions on their faces clutch cartons of milk under text that reads, “Are you a man living with PMS?” and “I’m sorry I listened to what you said and not what you meant.” Underneath, a URL leads dudes to EverythingIDoIsWrong.org, a website that’s a mock public service announcement for men dealing with the horrors of women’s PMS.

All I can say to this is … UGH. Keep reading »

A Bracelet That Predicts Your PMS Threat Level

Ami AngelowiczFebruary 23, 2011 //

Help for men everywhere is finally here! U.K. man, Kari Dorn, invented a PMS alert wristband. After being married for 16 years and hearing his buddies complain about their domestic woes — because a PMSing woman is so, so scary! — Dorn had a brilliant idea for a bracelet that lets men know at what time of the month they should be a wee more sensitive toward their lady friends. His PMS alert wristband uses temperature sensitive technology. Since a woman’s body temperature increases during ovulation and stays that way until right before her period, the bracelet changes color during prime PMS time. So if your man sees a threat level red, he knows to lay low, remember to take out the trash, and go on a chocolate run. Hopefully these bracelets are also stylish … for our sake. [Daily Mail U.K.] Keep reading »

The Top 9 Signs Your Girl Is On Her Period

Julie GersteinAugust 23, 2010 //

Recently, an enterprising bro made a handy iPhone app that allows men to track their girlfriends’ and wives’ period cycles. Jon Rose, who created the whimsically titled “Code Red” app, says it tracks “all of her cycles — it works for ovulation … it works if you just want to know when she’s going to be PMS-ing, it works if you want to know if she’s extra horny.”

Nice job making tricky technology work for you, Jon, but a period-oriented iPhone app isn’t necessary! There a bunch of tell-tale signs that your woman is on the rag. After the jump, we give you some of the most obvious signs your lady is riding the crimson tide. Keep reading »

26 Things You Can Get Away With Thanks To PMS

SimchaJuly 8, 2010 //

While normally I’d say I feel something akin to dipping the world in sprinkles and fluffy bunny tails, today I’m all grrrrrrr! If my attitude could morph into a shape to personify its feelings, it would be a robot with metal teeth that snorts fire at a monster truck rally. I’d crush puny cars, breathe kerosene, and charge admission! OK, clearly I can explain this shift in my personality with one acronym: PMS. Look out, kiddies, because I am about to surf the crimson wave, and until then, it’s not going to be pretty. It’s not my fault, but in the interest of fair warning, I may feel entitled to these following behaviors — and so should you!
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Dare To Fight PMS Cramps With A Natural Remedy?

Leonora EpsteinOctober 22, 2009 //

The first time I got my period, my mother (after crying and then running to tell my father even though I had just asked her not to) got into bed with me and brought a rich, dark chocolate mousse with her. She explained to me that women eat chocolate during their periods because it makes them feel calm and happy. This I found to be true, but when Aunt Flo started visiting with more intensity, mom didn’t coddle, and instead handed me a huge dose of Advil. “Are you crazy?” I shouted. “This will kill me!” “No,” she said, “What’s on the bottle is a safe dose, but they use far more in hospitals when people are in pain. You’re in lots of pain.” And so for years I’ve been shoving Ibuprofen down my throat (usually eight or so a day during ladytime). Keep reading »

The PMS Bill Of Rights

Jessica WakemanSeptember 2, 2009 //

I love my body and I’m in touch with my beautiful lady-flower and all that. But the few days of the month that I’ve got PMS are hellacious. Yep, it really blows. I turn into a complete stereotype and it’s just embarrassing: chocolate cravings, tears, not fitting into my skinny jeans, the whole nine yards.

We all know the menfolk in our lives generally can’t relate to this drama. Lucky for me, my dad raised four daughters, so he knew to pick up chocolate ice cream and tampons at the grocery store and then disappear into the TV room until the storm blew over. But if the guy in your life is clueless, it’s time to read him your PMS Bill Of Rights—before he eats the last Haagen-Dazs bar and you read him the riot act instead. Keep reading »

13 Things Men Don’t Understand About Women’s Bodies

Jessica WakemanAugust 24, 2009 //

A few weeks ago I turned to my guy and asked, “When you have to pee, can you feel it in your penis?” He raised his eyebrows at me and said, “No, Jess, I feel it in my bladder, like every other human being.” Well, excuse me for not knowing much about male anatomy. Am I right, ladies? Guy’s bodies are a little confusing sometimes—and we can sure as hell think of some things men don’t know about women’s bodies: Keep reading »

Quickies!: Sarah Palin Is A Liberal…Parent?

Annika HarrisApril 6, 2009 //
  • Sarah Palin’s abstinence-only view of sex education is rather conservative, but could her liberal parenting be to be blame for Bristol’s teenage pregnancy? [Shine]
  • Women almost killed themselves trying to get a piece of single dad Jason Mesnick from “The Bachelor,” even if it was through the TV screen, but what is it like to date a single dad who is recovering from a divorce and colon cancer? [Your Tango]
  • It’s one thing for singers like Beyonce, Ciara, Rihanna, and Lady Gaga to copy off each other, but who does Paris Hilton think she is donning this bondage-like swimsuit and futuristic sunglasses? [Popbytes]

    • Keep reading »