Stage 1: Skepticism. You sit down at what’s supposedly the best deep dish pizza restaurant in all of Chicago and think to yourself, There’s no way I’ll like this better than New York pizza. I like my crust thin. I like to be able to fold my slice in half and eat it while I text and Instagram and walk the dog. What the hell does Chicago know about pizza that New York doesn’t? And then you sit and wait until your pizza arrives. It takes a good 30 minutes, and you don’t care how friendly the waiter is (FINE, the people in Chicago are nicer), no pizza is worth waiting more than half an hour for. You have other things to do. Like, try Italian beef. What are they doing back there, making the crust a quarter of a millimeter at a time?
Stage 2: Playing it cool. The pizzas arrive, piping hot and smelling better than bacon on New Year’s morning and you have an automatic salivary response. Your stomach churls and lurches, but your face shows none of it. Smell isn’t everything. You are going to reserve your enthusiasm for the first bite.
Stage 3: Loss of decorum. Despite your resolve not to like this bastard form of pizza, you’ve bitten down on a slice of pillowy, saucy, crunchy deep dish cheese with pepperoni, and you’re experiencing a mini-blackout. All of your pleasure centers are responding at once. You are floating through cloud crusts, sailing through a pepperoni sea. You are lulled to sleep on a bed of sauce and tucked into a blanket of mozzarella. And no pain or harm can come to you. Now or ever again. The world is not such a bad place after all as long as deep dish pizza stays in your mouth forever. You don’t care if it’s all over your face. You don’t care if you’ve brought the plate up to your face and you are licking it. You are alone with the pizza. Just you and the pizza for eternity. Keep reading »
Pizza people, never stop trying to make pizza bigger, better and more delicious, okay? That’s what the folks at Domino’s have done, with a new DVD disk that smells like pizza. Brazilian advertising firm Artplan created the disks, which somehow make a pizza smell when you stick them in your DVD player. Right now, the pizza disks are only available in Brazil (so lucky) at a few different video stores around Sao Paulo and Rio de Janeiro, but hopefully they’ll make their way up north soon, so I can have some snack-o-vision in my life.
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Pizza. It’s pretty much the most important thing ever. But for the intrepid people of Italy — birthplace of modern pizza culture — pizza may go the way of the dodo. Okay, not really, but there is a vital shortage of dough and sauce guys in Italy.
According to reports from the Italian business federation, the country’s short around 6,000 pizza makers. Of late, they’ve had to cull pizza-making talent from abroad, and many pizza operations are now overseen by people with no formal pizza training. Keep reading »
After experiencing a secondhand anxiety attack for the grad student who had their laptop (and 5-year thesis) stolen yesterday, this story is giving me hope. A Reddit user’s bike was stolen, and then returned three nights later with an apologetic note attached, as well as a coupon for a free lava cake at Domino’s (score!). If you can’t read the messy writing, check out the full text of the note after the jump… Keep reading »
I am actually really kind of jealous of the people of Dubai, because aside from having islands shaped like the world, and the largest indoor ski slope, they’ve also got amazing pizza technology. Red Tomato Pizza restaurant created a fridge magnet with a built-in bluetooth device that allows you to order pizza simply by PUSHING A BUTTON. On your fridge. Once your pizza button is pressed, you receive a text message with the details of your order. The system stores your pizza preferences, so you get the pie you want every time. The pizza magnet comes with its very own pizza box, and to avoid accidentally ordering pizza, like, 2o times a day, you have to lift the box lid to actually press the pizza button (How embarrassing would it be to lean up against your refrigerator door and call in an order for 47 pizzas, right?)
Right now, the technology is only available via Red Tomato Pizza, but here’s hoping pizza fridge buttons make it this way soon. You can check out their epic promotional video after the jump. [Daily Mail] Keep reading »