Up until now, if you asked Eva Longoria Parker what her signature scent was, she’d probably sneeze in your face. Sensitive to fragrances, Eva has taken to the chem lab to create a perfume of her own (called Eva by Eva Longoria—not the most original of names, but to the point) that won’t bother picky noses: “I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”
So what does an allergy-neutral perfume smell like? The eau de toilette contains hints of citrus, bergamot tea, jasmine, and freesia, and it’s due out this spring. Just in time for hay fever season! [WWD] Keep reading »
“It has taken me three years to decide on the scent because I really like B.O. and I think it’s sexy. I wanted to figure out a way to make it palatable to everybody. I was like, ‘How do you get B.O. in a bottle and make an atomizer of it?’ ‘Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman.”
– Sarah Jessica Parker on the inspiration for her next scent. I suppose we should be grateful that she didn’t go with her other favorite scent — dirty, warm diapers. [Digital Spy] Keep reading »
When we first read the news, it took us a second to comprehend the fact that Beyonce’s never launched a fragrance before. She’s a movie star, fashion designer, and talented singer–surely the diva must have put her personal scent loves into bottle form already, no? Apparently not. But after digesting, we have to commend Beyonce for her devotion. You see, it’s not that she hasn’t had the opportunity to package a perfume, it’s just that when the lady does something, she does it right. Keep reading »
This morning while reading the news, it took me a second to comprehend the fact that Beyonce’s never launched a fragrance before. She’s a movie star, fashion designer, and talented singer – surely the diva must have put her personal scent favorites into bottle form already, no? Apparently not. But reading on, I have to commend Beyonce for her devotion. You see, it’s not that she hasn’t had the opportunity to package a perfume, it’s just that when the girl does something, she does it right. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me,” she explained. “When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”
Thankfully, her debut fragrance with Coty will launch on February 3, so the waiting will soon be over. And in true Beyonce flavor, it’s all about high temperatures, as she’s embracing the hot factor all over, from the ad campaign shot by Michael Thompson to the commercial where she’ll perform her own rendition of the song Fever. The scent is a mix of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.
If you miss out on her introduction to the world of perfume, there will be plenty more chances. Already she’s planning on providing the world with more scents a la Beyonce. [WWD] Keep reading »
Androgynous dressing might be the fashion world’s current obsession, but here’s a reminder that styles are indeed cyclical: The trendy men’s shop Odin has just launched a unisex perfume. At first we thought, here’s another sign that male and female gender aesthetics are continuing to mesh together, but then we reached into the depths of our style memories and recalled the infamous CK One unisex perfume of the 1990s. Perhaps we’re about to see a new beauty trend with neutral colognes? (Although many girls have always been loyal Old Spice customers.) After the jump, some famous unisex fragrances to try out or just jog your nasal memory.
What do you think—would you want to smell just like your boyfriend? Or, would your boyfriend like to smell like you? [The Thread] Keep reading »
Finding a new fragrance is a daunting task. I can never figure out whether I’m willing to commit to a scent after wearing it around the store or smelling and re-smelling a scent strip. To help indecisive perfume-buyers pick a new eau de something, Sephora has come up with a pretty genius concept. For $50 to $75, you’ll get a kit of deluxe perfume samples that includes fragrances like Stella McCartney Stella Eau de Parfum, DKNY Be Delicious Eau de Toilette, Kenzo FlowerByKenzo, and Dolce & Gabbana Light Blue. You can take your time (why not try wearing a different scent every day?) before redeeming the included voucher for a full-size bottle of your chosen fragrance. The kits are available for either men or women, and they’d make a great gift if you want to get someone a new fragrance but don’t have the nose for choosing one. [Sephora] Keep reading »
Scent is certainly a powerful element in generating attraction from the opposite sex, but when a new study came out this week pointing to Chanel No. 5 as the perfume most likely to seduce a man, we were doubtful. The idea that you could bag a guy with a specific perfume seems far-fetched as it is, and the claim that one in 10 women met the men of their dreams while wearing No. 5 seems even further from the truth. Have you smelled the stuff? It’s one pungent aroma that came into style in the ’20s and smells like it’s been in the same bottle since then.
Yet, an article in the French version of Marie Claire (December 2009) provides evidence that potentially supports this argument. Chanel No. 5 may attract men, but they might not be your dream guys. Keep reading »
A new study says wearing a fragrance certainly helps make you more attractive to the opposite sex, and, arguably, the most legendary perfume of all time may also be the most seductive. In fact, one in 10 women even claim they met the man of their dreams while wearing Chanel No. 5.
Wait, really? Keep reading »
It’s only fitting that Zoe Kravitz, the offspring of rock and Hollywood royalty, would be the spokesmodel for Vera Wang Princess perfume. It’s too bad she was photographed in that tragic wig. Keep reading »
What does Michelle Obama smell like? Apparently, our first guesses of sunshine and warm apple pie were wrong. The First Lady’s signature scent has been revealed, and it’s “Love in White” by Creed. Keep reading »