You’d think if a brand pays who-knows-how-much for a celebrity to star in their ad campaign, they’d want that celebrity to be recognizable in the final product. That brings us to the new ads for Gucci’s latest fragrance, Guilty. Recognize the actress seen here? I sure didn’t; I had to look it up to identify her. Here are a few hints: she’s young, her fiance is scary, and she’s been nominated for a Golden Globe. Still can’t figure out who it is? Check out another image and find out after the jump. Keep reading »
It seems every celebrity has a fragrance nowadays, and oftentimes you get the feeling the celebrity slapped their name on the perfume bottle without regard for what was actually in it. This is not the case with Outspoken by Fergie. The singer not only worked with Avon for two years to develop the fragrance, but also, somehow, captured her essence in a bottle. Keep reading »
Here at The Frisky, anything that enhances frisky business seems like good business. What could be better than a perfume that has a distinct scent, but also leads to seduction? Nothing. Soulgasm, a new perfume by Sasha Varon, is deep, sheer, and definitely intense. The base of the perfume is clean musk, warm amber, and a sweet French vanilla. Jasmine, lily, and woodberry comprise the heart of the perfume, with some black currant, freesia, peach, and pear notes in it, as well.
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Time for today’s episode of “Crap You Definitely Don’t Need!” And what, you ask, is today’s over-the-top item awaiting ridicule? It’s none other than Joya Perfume, the scent that comes in a hand-crafted porcelain bottle with — wait for it — a 22 karat gold-dipped applicator. Because sometimes expensive perfume isn’t classy enough if you aren’t applying it with solid gold, right? And in case you try out Joya only to find that you can’t quite bear going back to the peasant-ready glass bottles of yore, fear not, there are two scents to choose from. We’re not sure how much they cost, but mortgage your house and we’re sure you’ll be able to buy them both! [Advertising Is Good For You] Keep reading »
When Nick Cannon proposed to his lady, Mariah Carey, he hid her engagement rock inside a Ring Pop lollipop, as a nod to her love for the candy, then replicated his originality in an encrusted lollipop for their anniversary. Now, Mariah’s planning to capitalize off her sweet tooth by launching a line of fragrances with Bazooka Candy Brands. Yes, you read that right. Mariah plans to introduce the world to her candy scents this July, available in three fragrances: Honey, Mine Again, and Ribbon, so everyone can smell just as sweet as her. “I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market,” she explained, totally justifying her decision to combine the world of beauty and candy. While Mariah’s most likely aiming to sell to a more sophisticated market, this sounds like the perfect present for your 8-year-old daughter, niece, or cousin. [WWD] Keep reading »
The scene: A group of Sony execs at a brainstorming meeting.
Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love‘. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’s go with that.”
This is how we imagine Sony’s marketing team came up with their cross-promotional initiatives to publicize the unapologetically female-focused Julia Roberts flick, due out in August. Hence, Fresh’s line of “Eat, Pray, Love” fragrances was born. The beauty company has produced a trio of scents corresponding to the movie’s three categories, and we’d imagine each attempts to evoke the essence of writer Elizabeth Gilbert’s journey. Smells like Hollywood, dontcha think? [W Magazine Blog] Keep reading »
Your Avon Mark catalog will no longer arrive with fresh-faced Lauren Conrad on the cover because “Twilight” star Ashley Greene is the new ambassador of the Mark brand. If you’re not familiar with Mark, then maybe Ashley will convince you to try the affordable cosmetics when her TV and prints ads launch this fall. But she’s not the only newbie arriving at Avon.
The company is also launching two new fragrances with fashion label Hervé Léger to be called Hervé Léger Femme and Hervé Léger Homme. A body-conscious Hervé Léger dress might not be in your budget, but now you and your boo can get that upscale smell without handing over major dollars. [People Style Watch, Fashionista] Keep reading »
Confession time: I’m a huge Eva Longoria Parker fan. Every Sunday during “Desperate Housewives,” my girl crush on Gabrielle Solis gets just a little bit bigger. But when I heard the news that she’s joining the celeb-turned-designer brigade and creating her very own perfume, I was a little disheartened. Unlike some actresses who turn to the fashion and beauty worlds to increase their financial portfolios, Eva did it for her allergies. A lifelong sensitivity to every perfume and a major passion for scents meant Eva had to get a bit crafty so the essence she designed wouldn’t cause her to sneeze. “I wanted something clean and fresh. Something that smelled like you just got out of the shower. And that’s how I came up with the scent,” she explained. The final product, called Eva by Eva Longoria Parker, has a warm, citrus bouquet that’s simple and ideal for daily wear. [People StyleWatch] Keep reading »
Personally, I loathe perfume ads in magazines. It’s impossible to tell what the scent actually smells like, because after languishing on the glossy page between a hundred other fragrances, the original essence is gone. But the magazine mono.kultur #23 decided that I’m wrong, and chose to create their latest issue entirely out of smells, as an homage to their feature subject, the Norwegian scientist and artist Sissel Tolaas. You see, her entire life has been devoted to the art of sniffing. No career counselor could have thought this up, but Sissel found a love for scents and went with it. So for the inventive issue, a total of 12 scents were infused onto the pages using microencapsulation, and release their aroma into the world once rubbed. Now, I’m all for innovation, and as we’re all well aware, glossies need to create new and different forms of communication to stay alive in these trying times. But reading a magazine through odors? That’s like asking for a headache. [PSFK] Keep reading »
Feeling a residual high from 4/20? (Or maybe you never, um, stopped.) Zone out with this arty video promotion for Maison Martin Margiela’s new perfume, the one we told you about called Untitled
. We have no idea what it’s supposed to mean, nor could we explain most of the imagery to you. Not because we’re baked, but because we think that’s the point. [Hint Mag
] Keep reading »