You can thank the “Mad Men” episode about Pond’s Cold Cream for reminding us of an era when advertising appealed directly to a stereotyped female psyche. As Freddy says about Pond’s: “If young girls started using it, maybe they’d find a husband and they wouldn’t be so angry … if you use Pond’s you’ll get married.” We’re thinking the folks at Lanvin drew inspiration from Sterling Cooper Draper Price, as their new fragrance “Marry Me!” is anything but subtle, cutting right to the chase with its white dress-clad model and company. Ladies, buy this perfume, and your guy will propose. Gag. [Fragrantica] Keep reading »
One of life’s little pleasures: spritzing yourself with your perfume, the one that you’ve really adopted as your smell. The problem with this is that perfumes are generally expensive (unless you somehow enjoy dousing yourself in Eau de Britney each day). After wearing the relatively affordable Ralph by Ralph Lauren scent since my teenage years, I recently came across a fragrance I absolutely fell in love with—Byredo’s “Blanche.” But at $200 a bottle, it’s not something I’m going to drop down for. So instead, I’ve savored my itty bitty samples and feared the day of the last drop. My prayers, however, have been answered: The Perfumed Court is a service that decants scents and repackages them into 1-15 ml spray bottles and roll-ons. You’ll find top brands like Pucci, Chanel, and Jo Malone, along with lower-level names like Fresh or even … Paris Hilton. In case you just want to give that a try. [The Perfumed Court] Keep reading »
It smells like … Sex Pistols spirit.
The iconic British punk band is getting its own themed fragrance thanks to a partnership with Fragrance and Beauty Limited. Guess the group who once promoted anarchism with their hit anthem “Anarchy in the U.K.” has made peace with the man by going corporate? Who knows. Anyhow, we’re not sure capturing the essence of punk rock would smell all that good (the last time we checked, it smelled like sweat and cigarettes), but the makers have translated this “revolution in a bottle” thusly: “Resisting tradition, fighting conformity and disregarding aromatic conventions it leaves a fresh, restless bite of lemon, sharpened and intensified by a defiant black pepper. Electrified by aldehydes, the fragrance exudes pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli.” We’d like to say this is a joke, but it does seem you can actually purchase it. [Hint Mag] Keep reading »
You’d think if a brand pays who-knows-how-much for a celebrity to star in their ad campaign, they’d want that celebrity to be recognizable in the final product. That brings us to the new ads for Gucci’s latest fragrance, Guilty. Recognize the actress seen here? I sure didn’t; I had to look it up to identify her. Here are a few hints: she’s young, her fiance is scary, and she’s been nominated for a Golden Globe. Still can’t figure out who it is? Check out another image and find out after the jump. Keep reading »
It seems every celebrity has a fragrance nowadays, and oftentimes you get the feeling the celebrity slapped their name on the perfume bottle without regard for what was actually in it. This is not the case with Outspoken by Fergie. The singer not only worked with Avon for two years to develop the fragrance, but also, somehow, captured her essence in a bottle. Keep reading »
Here at The Frisky, anything that enhances frisky business seems like good business. What could be better than a perfume that has a distinct scent, but also leads to seduction? Nothing. Soulgasm, a new perfume by Sasha Varon, is deep, sheer, and definitely intense. The base of the perfume is clean musk, warm amber, and a sweet French vanilla. Jasmine, lily, and woodberry comprise the heart of the perfume, with some black currant, freesia, peach, and pear notes in it, as well.
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Time for today’s episode of “Crap You Definitely Don’t Need!” And what, you ask, is today’s over-the-top item awaiting ridicule? It’s none other than Joya Perfume, the scent that comes in a hand-crafted porcelain bottle with — wait for it — a 22 karat gold-dipped applicator. Because sometimes expensive perfume isn’t classy enough if you aren’t applying it with solid gold, right? And in case you try out Joya only to find that you can’t quite bear going back to the peasant-ready glass bottles of yore, fear not, there are two scents to choose from. We’re not sure how much they cost, but mortgage your house and we’re sure you’ll be able to buy them both! [Advertising Is Good For You] Keep reading »
When Nick Cannon proposed to his lady, Mariah Carey, he hid her engagement rock inside a Ring Pop lollipop, as a nod to her love for the candy, then replicated his originality in an encrusted lollipop for their anniversary. Now, Mariah’s planning to capitalize off her sweet tooth by launching a line of fragrances with Bazooka Candy Brands. Yes, you read that right. Mariah plans to introduce the world to her candy scents this July, available in three fragrances: Honey, Mine Again, and Ribbon, so everyone can smell just as sweet as her. “I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market,” she explained, totally justifying her decision to combine the world of beauty and candy. While Mariah’s most likely aiming to sell to a more sophisticated market, this sounds like the perfect present for your 8-year-old daughter, niece, or cousin. [WWD] Keep reading »
The scene: A group of Sony execs at a brainstorming meeting.
Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love‘. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’s go with that.”
This is how we imagine Sony’s marketing team came up with their cross-promotional initiatives to publicize the unapologetically female-focused Julia Roberts flick, due out in August. Hence, Fresh’s line of “Eat, Pray, Love” fragrances was born. The beauty company has produced a trio of scents corresponding to the movie’s three categories, and we’d imagine each attempts to evoke the essence of writer Elizabeth Gilbert’s journey. Smells like Hollywood, dontcha think? [W Magazine Blog] Keep reading »
Your Avon Mark catalog will no longer arrive with fresh-faced Lauren Conrad on the cover because “Twilight” star Ashley Greene is the new ambassador of the Mark brand. If you’re not familiar with Mark, then maybe Ashley will convince you to try the affordable cosmetics when her TV and prints ads launch this fall. But she’s not the only newbie arriving at Avon.
The company is also launching two new fragrances with fashion label Hervé Léger to be called Hervé Léger Femme and Hervé Léger Homme. A body-conscious Hervé Léger dress might not be in your budget, but now you and your boo can get that upscale smell without handing over major dollars. [People Style Watch, Fashionista] Keep reading »