Posts tagged "perfume"

Lanvin’s “Marry Me!” Fragrance Skips Subtle Marketing Tactics

You can thank the “Mad Men” episode about Pond’s Cold Cream for reminding us of an era when advertising appealed directly to a stereotyped female psyche. As Freddy says about Pond’s: “If young girls started using it, maybe they’d find a husband and they wouldn’t be so angry … if you use Pond’s you’ll get…

By: Leonora Epstein / August 30, 2010

Genius: The Perfumed Court Offers Expensive Scents In Little Doses

One of life’s little pleasures: spritzing yourself with your perfume, the one that you’ve really adopted as your smell. The problem with this is that perfumes are generally expensive (unless you somehow enjoy dousing yourself in Eau de Britney each day). After wearing the relatively affordable Ralph by Ralph Lauren scent since my teenage years,…

By: Leonora Epstein / August 26, 2010

The Sex Pistols Get Their Own Perfume … Some 35 Years Later

It smells like … Sex Pistols spirit.

The iconic British punk band is getting its own themed fragrance thanks to a partnership with Fragrance and Beauty Limited. Guess the group who once promoted anarchism with their hit anthem “Anarchy in the U.K.” has made peace with the man by going corporate? Who knows.

By: Leonora Epstein / August 17, 2010

Can You Name The Celebrity In Gucci’s New Guilty Fragrance Ads?

You’d think if a brand pays who-knows-how-much for a celebrity to star in their ad campaign, they’d want that celebrity to be recognizable in the final product. That brings us to the new ads for Gucci’s latest fragrance, Guilty. Recognize the actress seen here? I sure didn’t; I had to look it up to identify…

By: Susannah Breslin / August 11, 2010

Beauty Test Drive: Outspoken by Fergie Eau De Toilette Spray

It seems every celebrity has a fragrance nowadays, and oftentimes you get the feeling the celebrity slapped their name on the perfume bottle without regard for what was actually in it. This is not the case with Outspoken by Fergie. The singer not only worked with Avon for two years to develop the fragrance, but…

By: Annika Harris / August 10, 2010

Beauty Test Drive: Soulgasm Parfum

Here at The Frisky, anything that enhances frisky business seems like good business. What could be better than a perfume that has a distinct scent, but also leads to seduction? Nothing. Soulgasm, a new perfume by Sasha Varon, is deep, sheer, and definitely intense. The base of the perfume is clean musk, warm amber, and…

By: Carli Alexa Blau / June 28, 2010

Crap You Don’t Need: Gold-Dipped Perfume Wand

Time for today’s episode of “Crap You Definitely Don’t Need!” And what, you ask, is today’s over-the-top item awaiting ridicule? It’s none other than Joya Perfume, the scent that comes in a hand-crafted porcelain bottle with — wait for it — a 22 karat gold-dipped applicator. Because sometimes expensive perfume isn’t classy enough if you…

By: Lily Q / June 24, 2010

Mariah Carey Wants You To Smell Like Candy

When Nick Cannon proposed to his lady, Mariah Carey, he hid her engagement rock inside a Ring Pop lollipop, as a nod to her love for the candy, then replicated his originality in an encrusted lollipop for their anniversary. Now, Mariah’s planning to capitalize off her sweet tooth by launching a line of fragrances with…

By: Bianca Posterli / June 23, 2010

Corny Or Cute? Fresh’s “Eat, Pray, Love” Perfumes

The scene: A group of Sony execs at a brainstorming meeting.

Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love’. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’…

By: Leonora Epstein / June 16, 2010

Ashley Greene Isn’t The Only Big Thing Happening At Avon

Your Avon Mark catalog will no longer arrive with fresh-faced Lauren Conrad on the cover because “Twilight” star Ashley Greene is the new ambassador of the Mark brand. If you’re not familiar with Mark, then maybe Ashley will convince you to try the affordable cosmetics when her TV and prints ads launch this fall. But…

By: Annika Harris / June 8, 2010

Eva Longoria Parker’s Fragrance Won’t Make You Sneeze

Confession time: I’m a huge Eva Longoria Parker fan. Every Sunday during “Desperate Housewives,” my girl crush on Gabrielle Solis gets just a little bit bigger. But when I heard the news that she’s joining the celeb-turned-designer brigade and creating her very own perfume, I was a little disheartened. Unlike some actresses who turn to…

By: Bianca Posterli / April 29, 2010

Don’t Read Your Magazine, Smell It

Personally, I loathe perfume ads in magazines. It’s impossible to tell what the scent actually smells like, because after languishing on the glossy page between a hundred other fragrances, the original essence is gone. But the magazine mono.kultur #23 decided that I’m wrong, and chose to create their latest issue entirely out of smells, a…

By: Bianca Posterli / April 29, 2010

Artsy Moment Of The Day: Maison Martin Margiela’s Trippy Perfume Vid

Feeling a residual high from 4/20? (Or maybe you never, um, stopped.) Zone out with this arty video promotion for Maison Martin Margiela’s new perfume, the one we told you about called Untitled. We have no idea what it’s supposed to mean, nor could we explain most of the imagery to you. Not because…

By: Leonora Epstein / April 21, 2010

What’s Up With Fresh’s “Cannabis” Perfume?

Fresh is a high-end beauty company known for incorporating natural ingredients like soy, sugar, and milk into its products. Good, healthy, wholesome stuff. So we did a double take when we saw this “Cannabis Santal Eau de Parfum.” Mary Jane, eh? Naturally, the perfume’s ingredients aren’t remotely narcotic—it’s a blend of patchouli, vanilla musk, and…

By: Leonora Epstein / April 15, 2010

Beauty Test Drive: Balenciaga Paris Eau De Parfum

If you’re a lover of lady mags like we are, then you’ve probably noticed advertisements for Balenciaga Paris in almost every April issue. It’s kind of difficult to get the full effect with those paper fragrance testers so I got my hands on an actual bottle of this new scent. My first thought after the…

By: Annika Harris / March 29, 2010

The Perfect Non-Perfume: Byredo’s Blanche

We’ve found the perfect perfume. And it’s perfect precisely because it doesn’t smell like perfume. Byredo’s Eau de Parfum in Blanche is, like the name implies, clean and pure. The fragrance is vaguely close to a soapy, laundry odor, but it isn’t that either. The best way we can describe it is this: It smell…

By: Leonora Epstein / March 17, 2010

Jennifer Aniston Sniffs Out A Way To Save Her Career — A Perfume Line!

Well, it looks like Jennifer Aniston didn’t need our suggestions about how to save her career after all. She came up with an idea all her own. Drum roll … she’s launching her own perfume line! Why didn’t we think of that? Here we were rooting for a sex tape or artificial insemination. There are…

By: Ami Angelowicz / March 8, 2010

A Bit Of CK1 With Your Morning Commute?

Vending machines are experiencing a retro revival, and recently we’ve seen ones that carry increasingly weird items: electronics, designer clothes, swimwear, gold, china tea cups. The latest experiment in fashionable vending is brought to you by Sephora. The makeup retailer has set up perfume vending machines in several Paris metro stations, stocking them only with…

By: Leonora Epstein / February 19, 2010

No Car Is Complete Without A $57 Marc Jacobs Air Freshener!

Marc Jacobs wants you to get laid in your car! Wait, scratch that … he wants you to get lei-ed in your car. Slight difference. Oh, well. Anyway, Marc is hawking a flowery perfume-scented lei for fashionable drivers to hang from their rear view mirrors — and it can be yours for a whopping $57!

By: Jessica Wakeman / February 8, 2010

Win This! Dawn Spencer Hurwitz St. Valentine Fragrance

Put a little love and romance in the air with Dawn Spencer Hurwitz’s St. Valentine fragrance. Hurwitz is often inspired by the seasons, friends, and history when creating her Essence Studio perfumes, but this February she had amore on her mind. The rich St. Valentine scent has notes of violets, red roses, and chocolate, so…

By: The Frisky / February 3, 2010