MTV wants to protect you from the skanks you see on their station. To commemorate STD Awareness Month, they’ve launched a safe-sex campaign. And they’re so down with the kids, they’re speakin’ their language, their cell phone language, that is. The new initiative is called “It’s Your Sex Life,” with a focus on GYT — that’s how you’d text someone “get yourself tested.” Yikes, shouldn’t that be a phone call or at least an e-card? Anyway, they kicked off their crotch crusade with “Pedro,” a biopic about Pedro Zamora, the HIV positive cast member from the third season of “The Real World.” But, all month long you can look forward to PSAs from the likes of Santogold, the Maddens, and N.E.R.D. Plus, Beth Ditto will be answering sex questions in a segment called, “Ask Beth.” Wow, the safe sex push plus MTV promising to play music videos — it’s like 1994 all over again!
Zergnet: Simply Irresistible