Tag Archives: oraora

Japan’s Latest Men’s Fashion Trend Is Sexist, Thug-Inspired

According to The Senken, “The most widely read fashion daily in Japan” (I’d never heard of it either until I was handed a copy at Paris Fashion Week), the latest men’s fashion craze is a style called “OraOra,” which “comes from a sound Japanese people make when threatening someone.” As such, the general theme is a “bad boy” look, characterized by baggy black sweatsuits, gangsta body language, guido-like graphic embellishments, and sunglasses. Explains The Senken, “It is a tough guy’s look that says ‘don’t mess with me’ in head to toe black. The key words for this look are outlaw and tough guy.”

We’d normally just sigh and shake our heads in heavy disappointment at the continual lack of male fashion sense, but things get weird when we find out the supposed “reasons” this trend is taking off … Keep reading »

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