Tag Archives: online shopping

The Science Behind The Shopbop Redhead

Whether you’re a frequent buyer of Shopbop goods, or just peruse the site for style inspiration (we do), you have almost certainly noticed one glaring constant: the redhead model. She’s been a fixture on the site for six years running, and is instantly recognizable. Such a long tenure is perhaps now rare in the fashion industry when you hear reports of teenage models hitting the big time only to be forced to retire a few years later. But there’s a reason why Shopbop would stick with their signature model (there’s also a sultry brunette who often represents the brand). According to The New York Times, “A daily e-mail featuring either of these women acts as a Pavlovian trigger for customers to examine new arrivals on the site … ” But this tactic isn’t so much about mind games as it is knowing what the consumer likes to see. And, unsurprisingly, people like to see personalities. Relatable and familiar ones. OK, so maybe it’s kind of mind game-y. [New York Times] Keep reading »

Cyber Monday Online Deals Rundown

While there weren’t any death-by-tramplings this year on Black Friday (and thank goodness for that), we’d still rather avoid a holiday shopping crowd at all costs. So, hooray for Cyber Monday, which lets you skip the long register line and screaming kids and scoop up deals and savings in the privacy of your own home (or office cube—shhh, we won’t tell). After the jump, the online shops and deals you shouldn’t miss! Keep reading »

First Google, Now Tumblr Also Aids Fashion Game

While Google was feting its new shopping website (Boutiques.com) with acrobats and celebs like Mary-Kate and Ashley Olsen, Tumblr was playing host to a fashion launch. “Of a Kind” is the first e-commerce-type site of its kind to use the blogging service as their online platform. A sort of blog-cum-shop, the store rotates features on new and up-and-coming designers, both selling their wares and promoting them through blogging, or “storytelling” as they put it. For fashion-inclined Tumblr users, this lets them automatically see updates in their feed, which is a great way to put products on an audience’s radar.

It seems that increasingly the tech community is becoming fashion- and e-commerce-oriented. Think we can expect this wave of style technology innovations to continue? [Of a Kind] Keep reading »

Google Launches Boutiques.com Today!

On Monday we told you that we’d heard rumors about Google opening some type of e-commerce enterprise. Turns out it was true and the internet giant has just today launched Boutiques.com, a style inspiration-driven fashion search engine. It’s not so much e-boutique as it is aggregator à la Shopstyle. At Boutiques.com, you can follow influential style bloggers (Jane Aldridge, for example) to see their product picks, or search for items yourself. The site is clean, well-organized, and definitely presents you with overwhelming search results that weed out the junk. Check it out and tell us what you think! [Boutiques] Keep reading »

And The Prize Goes To … The Most Expensive Impulse Buy

Last week, we asked you to tell us the story of your most expensive impulse buy, in the hopes of winning a $100 gift card from HauteLook. Damn! I thought I was an impulse shopper, but never have I considered buying a house on impulse, like our winner did. So prgirl is the winner of the $100 HauteLook gift card. Check out her incredible story after the jump!
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Win This! A $100 HauteLook Gift Card

You know HauteLook for offering daily discounts of 50 to 75 percent off the top brands. But did you know they just launched a new iPhone app, which makes your shopping sprees easier? Through the app, shoppers have streamlined access to the HauteLook’s 48-hour sale events; can search for products by size, price, and category; can share products with friends via Facebook and Twitter; and, most importantly, can make purchases easily while on the go. And remember, membership to HauteLook is free! [HauteLook]

WIN THIS! We’re giving away one gift card to HauteLook worth $100, but you have to work if you want it. In the comments, tell us the story of your most expensive impulse buy. Enter by 11:59 p.m. on Thursday, Nov. 11, 2010. We’ll pick our favorite response and announce the winner Friday, Nov. 12. You must live in the U.S. or Canada to win. (Read the official rules here.) Good luck!

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