While Google was feting its new shopping website (Boutiques.com) with acrobats and celebs like Mary-Kate and Ashley Olsen, Tumblr was playing host to a fashion launch. “Of a Kind” is the first e-commerce-type site of its kind to use the blogging service as their online platform. A sort of blog-cum-shop, the store rotates features on new and up-and-coming designers, both selling their wares and promoting them through blogging, or “storytelling” as they put it. For fashion-inclined Tumblr users, this lets them automatically see updates in their feed, which is a great way to put products on an audience’s radar.
Zergnet: Simply Irresistible