Mary-Kate and Ashley Olsen have a long way since their days of cheap-o Wal-Mart fashions. And were it not for the serious success of their high-style line, The Row, the news that they’re now designing a juniors line for JCPenney might have been laughed off as lame mall trash. There’s little info on this JCPenney collaboration other than that the range will be called Olsenboy (menswear inspired, perhaps?). Sadly, a “juniors” line would mean that in order to fit into the styles, we’d either have to bring our 14-year-old selves back form the past, or lose some 100 pounds. Target, can you please sign these ladies up for a project? [NY Mag]

There’s also some highbrow news for the Olsens—this week the twins were inducted into the Council of Fashion Designers of America (CFDA), joining talents like Alexander Wang and Jason Wu. Well done. [NBC’s The Thread Blog]

Usually, when celebrities come out with a clothing line or fragrance, it’s kind of ridiculous. Does Jennifer Lopez really need all those versions of Glow? But with the news that the Olsen twins are creating a brand-new collection of eyewear for The Row, we’re not exactly shocked. After all, the mini moguls basically wear sunglasses like Rachel Zoe – inside, as major accessories, and the larger the better. This spring, four different styles of sunnies will launch at Barneys New York and Bergdorf Goodman, priced from $325-$390. The twins partnered with Linda Farrow to create the designs: aviator, square frame, round ‘60s-inspired, and brow-line rims. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time,” said Ashley Olsen.

Don’t worry (as if you are), the twins aren’t stopping their fashion takeover with sunglasses. Apparently, the future may even hold space for footwear and handbags. [WWD]

So, of course, being invited to join the CFDA, the Council of Fashion Designers of America, is the highest honor an American designer can achieve. Oddly enough, William Rast, Justin Timberlake’s clothing line, and The Row, from Mary-Kate and Ashley Olsen, have both been inducted to the council. Is anyone else uber confused? We sorta get the Olsens. After all, their clothing line has been gaining lots of buzz since it first debuted, and the fashion set loves it for being well-made and well-designed, if a little pricey. But William Rast? What’s to love? It’s primarily known for producing denim. We need answers, and we need them now! If not, we’d at least like a CFDA invitation ourselves since it looks like anyone with a needle and thread can join. Sorry, but we had to take it there! [CFDA]

Apparently, to get their signature pouty look, the Olsen twins say “prune” instead of “cheese.” Catherine and I decided to test this theory and, after many takes, came to a few conclusions:

1. They probably don’t say it out loud, because that is weird and it also would make any normal person laugh.
2. In fact, we think just thinking “prune” makes your cheeks suck in.
3. No matter what we do, we don’t look like the Olsens. [MSNBC]

The marketing geniuses at PETA are at it again! This time the animal loving rabble rousers are going after Mary-Kate and Ashley Olsen…make that Hairy-Kate and Trashley Trollsen. The group has dedicated an entire campaign and a MySpace page to tearing down the pint-sized twins for their habit of wearing and producing clothing made with fur.

In all fairness, when you’re that skinny and tiny, you do get cold more easily, but everyone knows PETA would rather people die from hypothermia than risk an animal getting its life cut short. We kid, because seriously, fur isn’t sexy and little people with bulging eyes and enormous cups of Starbucks that are swathed in it are even more creepy. [MySpace and Peta2]