These days, starting a denim line seems just about as formulaic as making a Duncan Hines cake: get some organic cotton, mix in a celeb name, slap on a pricey label, and voilà! That’s not quite the case with Jacob Åström, Tor Rauden Källstigen and Jakob Ohlsson, who decided to go the hard way by…
Bonus points for that brow cred.
Exceptions made for Josh Duggar, who need only write a note of apology to Jesus H. Christ.
Somebody call the wahmbulance.