Tag Archives: noko jeans

International Fashplomacy: Noko Jeans From North Korea

These days, starting a denim line seems just about as formulaic as making a Duncan Hines cake: get some organic cotton, mix in a celeb name, slap on a pricey label, and voilà! That’s not quite the case with Jacob Åström, Tor Rauden Källstigen and Jakob Ohlsson, who decided to go the hard way by starting their jeans line in the least likely of all places—North Korea. According to Fashion Week Daily, the three Swedes “stumbled upon North Korea’s new website, which called for new businesses from battleship building to potato farming.” Random! And yet completely cool that a fashion label would want to really think outside the box and draw inspiration from somewhere totally new. Here’s how they pulled it off. Keep reading »

  • Zergnet: Simply Irresistible

  • HowAboutWe

  • Popular