Tag Archives: nike

Companies Strip Down To Boost Up

Daniela GuernicaJuly 2, 2009 //

Employees coming to work at onebestway marketing and design company back in April didn’t spend too much time choosing their outfits – for one special Friday, everyone showed up for work “au natural”. In an effort to boost office morale, the English company participated in Naked Friday, thought up by business psychologist David Taylor. Taylor asked all employees of the company to drop trou for one day to help the office get “up close and personal.” Yeah, because I’d definitely be more at ease in the office with my ta-tas hanging out. In preparation for the big strip down, employees were asked to photocopy a body part and sketch a naked model to calm their worries. Fortunately, the employees’ Full Monty was a success – morale is up and the company has two new clients. Their not-so-casual Friday was filmed and will be shown on Virgin 1 next Thursday. [The Sun]

Businesses baring it all is part of a new trend as companies get creative with their sales tactics to boost low morale and profits caused by the economic slow-down. Even though sex sells some companies think just being naked is enough. Keep reading »

You’ve Heard Of Shoenistas? Well Get Into Sneakerheads!

Zandile BlayMay 27, 2009 //

Stilettos aren’t the only kind of footwear enjoying a cult following. An increasing number guys —and girls —are developing a sneaker fetish that rivals anything Carrie Bradshaw ever had for Manolo Blahniks. The diehards are officially called “sneakerheads” and they are shelling out anywhere from $250 to well over $1000 for specialty kicks like classic Air Jordans or the brand new (and already sold-out) Air Yeezy’s, designed by Kanye West for Nike. Sneakerheads are a clean bunch and refuse to walk through grass or dirt to preserve the pristineness of their sneaks.

Proof that this phenomenon is reaching a fever pitch? Sneaker Pimps, an international convention which was launched in 2003 by Australian skater Peter Fahey, had only 200 attendees its first year. Earlier this month, the sixth annual Sneaker Pimps convention was held in Atlanta and guests were in the thousands. Outkast artist Big Boi, a self-confessed sneaker-holic, was in attendance and said, “You can really tell a lot about a person through the shoes, so I always like to keep me a fresh pair.” We know the feeling. [CNN] Keep reading »

Nike Does Gladiator Sandals, And We Like Them

Annika HarrisMay 21, 2009 //

If these Nike gladiator sandals were a person, they’d be the middle-school bully who beat up all the wimpy gladiator sandals from last season. They’re the brainchild of Art Center College design student Nancy and were created for Nike’s Remixed and Recut hybrid footwear line for Summer 2009. Hybrid is the perfect word to describe the sandals. They’re perfect for hitting the pavement while shopping or sightseeing, but they could transition to night with the right mini-dress. Sadly, they’re sold out. But if you love them as much as I do, you’ll keep checking Colette in hopes of scoring your pair. [Fashion Indie] Keep reading »

Nike Helps Taylor Momsen Escape The Paps

Annika HarrisJanuary 15, 2009 //

Taylor Momsen may play a weak 15 year old, who let her one-of-a-kind designs get burned in a trash can, but in real life, she’s totally kick ass. She slides down a banister, swings from a pipe and scales a wall to escape the ravenous paparazzi, all with the help of Nike. Keep reading »

Nike Women And Nicola Sanders Reveal What It Feels Like For A Girl

Susannah BreslinSeptember 16, 2008 //

As part of Nike Women’s new “Here I Am” ad campaign, British Olympic runner Nicola Sanders exposes what it’s like to be a world-class female athlete — on the inside. In the virtual reality video, her brain shouts directions while her heart pushes her to win. Other inspiring videos in the series feature Swiss triathlete Nicola Spirig, Russian tennis champ Maria Sharapova, and judoka star Delphine Delsalle. [Kottke] Keep reading »

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