How did this skip my radar? Celeb fashion guru and reality TV star, Rachel Zoe, is launching a new project. Mercifully, it’s not one of the usual suspects: a book, a clothing line or an album. Instead, Zoe is debuting a daily newsletter called The Zoe Report. Folks who sign up for it via her website will get daily emails  which provides tidbits on all the fashion and beauty finds the stylist-to-the-stars adores.  Personally, I think it’s a brilliant idea. But I am slightly concerned about the uber-enthusiastic promise to be “bananas.” When was the last time that term was used without irony?

Gwyneth Paltrow has an email newsletter named GOOP, which we told you about earlier. For a while now, we’ve wondered where the heck she came up with the name, and we finally have an answer. “G.P.” are Gwyneth’s initials, and she told The New York Observer that “Goop is actually a family nickname.” Gwyneth finds time in her busy life to put together these newsletters about once a week, and in each one she shares some information that will help you “nourish the inner aspect.”

Starting very, very soon, we’ll be sending out a daily newsletter devoted to our favorite Craves—a day before we feature them on the site. If you’ve liked what we’ve picked so far (everything from a magnificent space-saving shoe wheel to the latest collection from Quiksilver), click here to sign up to receive The Daily Crave. While you’re there, you can also sign up to receive our Weekly Romp newsletter, which will clue you in once a week about the top posts on The Frisky. Just our little way of saying we love you. Oh, and here’s a little teaser. This summer we’re going to do a month-long sweepstakes, giving away a Crave each day—anyone who is signed up for The Daily Crave newsletter is automatically entered to win. Did you get that? FREE STUFF. Now get to it.