It seems like no corner of the beauty industry will be left unturned when it comes to finding ways to market to men. The newest beauty trend for guys? The MANicure. Yes, despite the fact that there’s absolutely nothing inherently gendered in nail polish colors, several companies have developed “man-friendly” polishes. A company annoyingly named Alphanail, for instance, claims that its line of fugly colors is “designed by men. Worn by warriors.” Oh, warriors, you say?