Today in “brilliant ideas that only exist because people are awful,” the most popular movie theater chain in the world, Cinemark, has debuted a new app to dissuade moviegoers from texting during movies. Here’s how it works: when a movie starts, people are prompted to use the Cinemark app to put their phones into “Cinemode.” The program tracks whether or not the cell phone was used during the movie; if you’re a good little girl or boy and manage to watch an entire movie without texting your friends or updating your Facebook status, you’ll be rewarded with a discount coupon for your next movie ticket. Keep reading »
Tag Archives: movie theaters
Movie Theater Uses Ninjas To Deal With Rude People
Have you ever gone to the movies and sat behind someone who’s talking and texting and throwing popcorn and thought, I wish a ninja were here to kick that guy’s ass? Well if you’re watching a movie at the Prince Charles Cinema in London, your wish could very well come true, thanks to a new campaign called, fittingly, “Invisible Cinema Ninjas.” Here’s how it works: volunteers dressed in black lycra “Morphsuits” are given free movie tickets in exchange for hiding in a dark corner of the theater and keeping an eye on the audience. If anyone dares pull out their cellphone or start up a side conversation with a friend, the ninja will leap out of the darkness and incapacitate them with a karate chop to the throat give them a stern warning. “The ‘Cinema Ninjas’ may sound ludicrous, but they have been a real success in clamping down on those ruining films for everyone else with inconsiderate behavior,” says the theater’s PR rep.
Damn, first the hot tub cinema, now cinema ninjas? London really knows how to make the most of the movie-watching experience. [Oddity Central]
