The other weekend, I was at the New Jersey Shore, soaking up some sun on the beach, when a helicopter flew out over the water. All of a sudden, a rope ladder dropped from it, and a military dude climbed down. Everyone on the beach watched in awe—we all thought we were about to witness some kind of dramatic rescue. Until the guy unfurled a “G.I. Joe: The Rise of the Cobra” banner. There weren’t that many people on this specific beach, so I imagined that this helicopter, and probably many like it, had been going from beach to beach along the Eastern and Western seaboards to spread the word about the flick, which stars hottie Channing Tatum, sharp-dresser Sienna Miller, and Amelia’s new boyfriend Joseph Gordon-Levitt. [See you opening night, JGL! -- Editor] “Sheesh, they’re pumping a lot of resources into this movie,” I thought.