Tag Archives: mountain dew

7 Celebs Whose Scandals Threatened Their Endorsement Deals

Oh, the ever complex symbiotic relationship between celebrities and their corporate sponsors.  Making each other money one handshake and photograph at a time.  Yet all can go awry quite quickly in the fickle world of celebrity.  Do something scandalous?  It could cost you … a buttload.

It has been quite the few weeks for celebrities and brands: from Mountain Dew pulling Tyler The Creator’s racist commercia, to the Reebok CEO’s strange comments about Rick Ross, to Lil Wayne and his own problems with Mountain Dew.  Nothing makes  you apologize like the potential end of a deal. In honor of these rocky relationships, we dug through the list of tainted brand/celeb relationships.  From fallen sports stars to non-role model supermodels, click through to see who else fell from the graces of corporate sponsorship.

Reebok Drops Rick Ross
rick ross
Over his "date rape" song. Read More »
Celebs Who Owe Tax $
Celebs Who Swear By The "Sex Diet"
These 10 celebs owe serious back taxes. Read More »
Oh, Rihanna
Rihanna and Chris Brown maybe did the nasty in a public restroom. Read More »

Mountain Don’t: Mountain Dew Introduces “Breakfast Drink,” World Becomes A Little More Like “Idiocracy”

Dr. Pepper's "Manly" Soda
dr pepper ten photo
Dr. Pepper Ten says it's "not for women." Read More »
Diet Soda & Depression
Researchers believe there's a link. Read More »
Big Soda Ban?
Is this a good move or way too much regulation? Read More »

Further proof the end times are here: Mountain Dew would like to provide its “extreme”-loving customer base with something that they can properly guzzle in the morning hours, so they’ve created Kickstart, a carbonated soda drink that contains five percent fruit juice.

That five percent juice makes all the difference in the world. Because of it, Mountain Dew doesn’t have to classify Kickstart as a soda, but rather as a juice drink. Company marketing officer Simon Lowden says they created the juice drink in order to provide an alternative to typical morning drinks like coffee, tea and juice. (No mention of water, of course). They’ve created several flavors for Kickstart, including “energizing orange citrus” and “energizing fruit punch.” This isn’t the company’s first foray into destroying breakfast. Last year, they partnered with Taco Bell to produce a Mountain Dew/orange juice mashup. Mountain Dew is marketing it as a “new way to do mornings.” We’re calling it one step closer to turning the movie “Idiocracy” into our truth.  [NY Times]

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