Tag Archives: mike jeffries

Abercrombie & Fitch Will Drop Its Infamous Logo From Its Clothes

As Abercrombie & Fitch continues its slow descent into obscurity, the company is attempting to regain some profit by removing the logos from their clothes that once made the chain famous. After all, logos just aren’t trendy anymore, and Abercrombie is only a store for “cool” kids. Teenagers are apparently opting to spend their money on cheaper brands like Forever 21, Zara and H&M, leaving Abercrombie in the dust. The company has spent the last while scrambling to bounce back from a string of dismal PR moves like starving models, selling T-shirts that bully celebrities, and claiming for years that plus-size shoppers are not welcome in the store. The real problem isn’t these horrible decisions, it’s the douchebags behind them who are running the company. Abercrombie’s CEO, Mike Jeffries, seems to be sorely lacking in ethics, and lost his chairman title earlier this year. While North American stores will opt for a more generic look, international stores will continue to sell logo-focused apparel. At the company’s height, the Abercrombie logo was emblazoned on every popular kid’s chest in high school hallways as the brand made its fortune touting itself as an exclusive club that only the sexiest and wealthiest of teenagers got to be part of. That exclusionary attitude has gotten a whole lot of flack since the company’s prime, and maybe by letting go of the logos, they’re trying to shed that reputation. The idea of Abercrombie suddenly aiming to be inclusive is too optimistic for me to imagine though, so I’m going to assume instead that they’re hoping shirts without logos will make kids less embarrassed to buy a brand that most people now loathe. [Chicago Tribune]

Abercrombie & Fitch’s Jerk Of A CEO Has Lost His Chairman Title

Abercrombie & Fitch's Jerk Of A CEO Has Lost His Chairman Title

Mike Jeffries, CEO and chairman of Abercrombie & Fitch, lost his chairman title this week. The guy is a super-douche who made it known that he only wants cool kids to shop at his store. It seems that shareholders are fed up with that attitude, because it’s no longer selling. The new chairman will be Arthur Martinez, who has helmed both Sears and the Federal Reserve of Chicago. Abercrombie is also adding two new directors to the board, which points to a possible shift in direction for the company. Jeffries remains CEO and a board member. Keep reading »

Abercrombie & Fitch Does Not Understand Irony, Announces Anti-Bullying Campaign

Blogger's A&F Parody
attractive and fat
A fat blogger takes on the A&F machine. Read More »
Abercrombie OFfends
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Abercrombie and Fitch

Remember how Abercrombie & Fitch CEO and Biff-a-like Mike Jeffries told the world that A&F clothes are just for cool kids? Or how he explained that A&F lady sizes only went up to 10 because he didn’t want fat women wearing his designs and preferred “thin and beautiful” women buying his clothes? That was awesome. What’s even better? Now Jeffries and the notoriously elitist brand (that hasn’t grasped that its main demo is now insurance sales guys in their 30s) have decided to do something to backpedal on their already damaged reputation. On Tuesday, the beleaguered company announced that they’d sponsor an anti-bullying scholarship program.

“We’ve listened to the conversations and hear the message and as a company look forward to increasing our commitment to anti-bullying efforts,” said Jeffries in a press release. “We are fully committed to fostering a culture of diversity and inclusion – one in which no young person should ever feel intimidated, especially at school, whether for the clothes they wear or because someone perceives them as different.” Hahaha: He said “inclusion.” Keep reading »

Fat Blogger Poses Like She’s In An Abercrombie & Fitch Ad

Abercrombie & Fitch’s CEO Mike Jeffries said he only wants his clothes worn by “the cool and popular kids,” not the “not-so-cool kids,” which is why sizes only go up to women’s size 10. Men’s sizes, by the way, go up to XL and XXL because it’s only women who can be too fat for Abercrombie’s clothes. Fuck that noise! Here’s Jes from the blog The Militant Baker posing with a traditionally “hot” male model in a variety of Abercrombie & Fitch poses. In an open letter on her web site she writes,

“I didn’t take these pictures to show that the male model found me attractive, or that the photographer found me photogenic, or to prove that you’re an ostentatious dick. Rather, I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created. I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe. Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare. You are more than welcome to prove me wrong by posing shirtless with a hot fat chick.”

Who says fat girls aren’t the cool kids? [The Militant Baker via BuzzFeed]

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Comedian Takes On Douchebag Abercrombie & Fitch Practices By Being A Douchebag

Abercrombie and Fitch douchebaggery
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It’s pretty clear that Abercrombie & Fitch CEO Mike Jeffries is a raging douchebag. Aside from the sexist and elitist (oh and we forgot, ableist) practices the company’s been found guilty, Jeffries most recently came under fire for his absolutely ridiculous sizing policies. You see, A&F only produces women’s clothing up to a size 10, because, as Jeffries so pleasantly notes, “In every school, there are the cool and popular kids, and then there are the not-so-cool kids. We go after the popular kids.” Okay, first off, it’s embarrassing that a 60-year-old man would use a high school analogy to describe his business model. Nevermind that A&F’s heyday was, like, 2006 or something, Jeffries is pretty blatantly King of the D-bags, yes?  Keep reading »

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For eating a croissant. Really. Read More »
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