Tag Archives: mens grooming

L’Oréal Markets “Macho” Anti-Wrinkle Product To French Guys

Leonora EpsteinFebruary 25, 2010 //

In France, there’s a metrosexual common denominator—all males seem to come out of the womb in bespoke suits and are born with an encyclopedic knowledge of style and culture. But the real men use this super macho anti-wrinkle pen product from L’Oréal. That’s right, dudes get wrinkles, too, and the way they combat them is through phallic-like devices encased in tough ice and supercharged with vitamin C and caffeine. The L’Oréal Men Expert Hydra Energetic Bille Glacé Yeux (they want to give you a mouthful, huh?) is a portable rolling pen that dispenses a cooling substance which aids in the reduction of fine lines and makes you look less tired. Don’t believe any dude would actually use this? Meet three L’Oréal men on the product’s microsite … Keep reading »

Men Come Out Of The Beauty Closet!

Bianca PosterliOctober 21, 2009 //

We’re way past boys pretending they don’t use beauty products. Women all over are sharing bathroom vanities with their boyfriends. These days, trips to the beauty counter aren’t complete without a pass by the men’s section. Now dudes are faced with the same problem we girls have – just what to buy with all the hundreds of options? A new Sephora study reveals that there are specific favorites, depending on your location.

Here in the United States, men overwhelmingly care about their teeth, skin, and the way they smell. Top sellers? BriteSmile To Go Accelerator, Tend Skin, as well as Acqua di Parma, Dolce & Gabbana’s Light Blue, and Armani’s Acqua di Gio. Keep reading »

Beckham’s Beard Garners Boos—How Scruffy Do You Like Your Man?

Leonora EpsteinOctober 20, 2009 //

Seriously, what is it with guys and their annual beard-growing fascination? (Maybe it’s for Movember?) Doesn’t it seem like they do it just to prove they can, rather than to change their look? David Beckham is now sporting a beard which he started growing during a camping trip with his kids and he then “got carried away,” he tells the Guardian. The British newspaper, however, hates Beckham’s beard, not just a little bit, but quite a lot. Keep reading »

Dudes, Learn How To Shave Your Balls Properly

Jessica WakemanMay 28, 2009 //

Gillette thinks some men need assistance with not drawing blood while they shave their groin area, so its crack animation team put together this instructional “How to Shave your Balls” YouTube cartoon. The video’s basically just an infomercial for the Gillette Fusion Power razor and shaving cream—but don’t forget to use, as the voiceover dude intones, some common sense, too.

Hey, anything that keeps our teeth from getting flossed when we go down for a beej is A-OK with us. But Gillette knows that to get men to spend money on shaving down there, it has to tell them what they want to hear: “You might say when there’s no underbrush, the tree looks taller.” (It makes the claim not once, but twice.) We’ll believe it when we see it…in the hair-free flesh.

Keep reading »

Weird Guy Trend: Total Manscaping

Amelia McDonell-ParryJune 26, 2008 //

After yesterday’s “Men’s Summer Fashion Trends We Hate” slideshow, I was reading Us Weekly and came across one I didn’t even know about. “I wax my privates,” says Sean “Diddy” Combs. As in BALD. Beyonce’s beloved, Jay-Z, also goes for the hairless look. A representative for the Pink Cheeks Salon in L.A. says, “Sexually, you can’t beat it.” Yikes, really? I’ve heard of guys trimming their area significantly because it makes their weens look bigger, but I don’t think I could handle a totally hairless groin. It’s too gay porn star for my taste. What do you ladies think — guys going bald below the belt, yay or nay? Keep reading »