maybelline

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Who is this for? Women, or the men who work in advertising? READ MORE »


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I am half of a woman without an expertly flicked, crisp matte black cat eye. I am one quarter of a woman with said cat eye, smudged, smeared, or generally melted into my eyelid. Believe me, I love a good grungy look (like, more than you even know), but when it comes to my liquid… READ MORE »


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As much as I love trendy makeup looks like gold smoky eyes and sparkly teal eye shadow, my all-time favorite will always be winged black eyeliner. It’s sexy, it’s dramatic, and my commitment to perfecting it means I’m always on the hunt for new eyeliners that are affordable, flattering, and easy to apply. I’ve tried… READ MORE »


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To all those who have hopped on the pink hair fad with a high-fashion wink, it’s quite possible that you have Charlotte Free to thank for that. The model best recognized for her rose-hued tresses appeared on the scene last summer after being discovered by a photographer at a local arcade, and she’s become pretty… READ MORE »


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I am 27-years-old and I have been wearing makeup for 13 years. And it has taken me all 13 of those years to find the perfect foundation, a creamy (but not too creamy) and illuminating (but not too illuminating) base.

Goodbye, MAC. Goodbye, Smashbox . Welcome to my life, Maybelline FIT ME foundation. READ MORE »


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Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in… READ MORE »


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She’s Brazilian (aren’t they all?), she’s gorgeous, and she’s Maybelline’s newly minted spokesmodel. Meet Lisalla Montenegro, who, according to a company rep, “exudes a natural, fresh yet slightly feline beauty.” Well, good for her! And you’ve heard of model cards, right? Someone dug up this video, which must have landed on a bigwig-at-Maybelline’s desk,… READ MORE »


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Brazilian designer Carlos Miele’s show was colorful and playful, but the makeup was warm and golden and all woman. Maybelline New York makeup artist Gato Ruben Zamora told us he wanted the models — most of whom are teenage girls — to look a little more grown-up, like “beautiful women.” He created a totally wearable,… READ MORE »


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A couple of weeks ago, my friends over at Maybelline asked me to come over and check out what they’ll be launching for spring. While I was definitely feeling the juicy-looking tubes of lip gloss (how plump everyone’s lips will look!), mega mascara and seriously pretty new shades of eyeshadow (how gorge they’ll make our… READ MORE »


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OK, so I know I’m really late to the party (actually, I once insisted I wouldn’t even show up), but yesterday I found myself at the movie theater, gobbling popcorn, absolutely transfixed by a movie made for teenagers. Taylor Lautner’s insane abs and hokey Harlequin-esque romance moments aside, I couldn’t help but notice how great… READ MORE »


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So, um yeah, we love designer Alexandre Herchcovitz, but when we consider the facts, we’re disappointed that only the wealthiest of the cool kids (like model/socials Cory Kennedy and Byrdie Bell, who sat front row) can actually afford his clothes. And, while we appreciate an artist who takes risks, it’s also pretty clear to us… READ MORE »


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The hunt for the ultimate red lipstick can be a lifelong endeavor. And if you ask my dear friend and beauty expert Courtney Dunlop, red lipstick is the new smoky eye. Some are too tomato-y, some too blue, orange or worse, pink. But once you’ve found the perfect shade of red that looks great with… READ MORE »


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Besides the fact that Amelia and I have used Maybelline Great Lash mascara since, like, childbirth, I’ve gotta add that after almost a decade spent chatting up makeup artists and various beauty experts, it’s hands (lashes?) down the preferred mascara of runway shows, photo shoots, red carpets and regular old everyday folks like you and… READ MORE »