Tag Archives: maybelline

Beauty Test Drive: Maybelline Line Stiletto

BTD: Contour Palette
Napoleon Perdis blush photo
Weren't born with cheekbones? No problem! Read More »
BTD: Clarisonic Mia
Jessica loves sandblasting her dry skin with the Clarisonic Mia 2. Read More »
BTD: Urban Decay Shadow
Winona looks fierce in this Urban Decay eyeshadow pencil. Read More »

I am half of a woman without an expertly flicked, crisp matte black cat eye. I am one quarter of a woman with said cat eye, smudged, smeared, or generally melted into my eyelid. Believe me, I love a good grungy look (like, more than you even know), but when it comes to my liquid liner, I am not screwing around. Keep reading »

Beauty Test Drive: Maybelline Master Precise Eyeliner

BTD: Fairy Dust Highlighter
Pixi's Fairy Dust is as pretty as can be. Read More »
BTD: Colorstay Lipstick
Winona loves Revlon's Colorstay Lipstick. Read More »

As much as I love trendy makeup looks like gold smoky eyes and sparkly teal eye shadow, my all-time favorite will always be winged black eyeliner. It’s sexy, it’s dramatic, and my commitment to perfecting it means I’m always on the hunt for new eyeliners that are affordable, flattering, and easy to apply. I’ve tried everything–gels, liquids, creamy kohl pencils–and I’ve recently discovered a new favorite, the Maybelline Master Precise eyeliner pen. Why do I love it? Let me count the ways … Keep reading »

Meet The New Face Of Maybelline, Pink-Haired Fashion Favorite Charlotte Free

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To all those who have hopped on the pink hair fad with a high-fashion wink, it’s quite possible that you have Charlotte Free to thank for that. The model best recognized for her rose-hued tresses appeared on the scene last summer after being discovered by a photographer at a local arcade, and she’s become pretty damn close to ubiquitous since then. Charlotte is an interesting case — in an industry of models who are stunning in their beauty but lacking in a sense of individuality, something to separate them from the pack, she’s an unapologetic neon renegade. Designers like Richard Chai, Jeremy Scott, and Chanel took note and cast Free, pink hair, abbreviated height, and all. Despite being only five foot seven (and just eighteen) it’s undeniable that the modeling world has work itself into a tizzy over the California native. I like Charlotte best editorially: her unique face and hipster leanings, not to mention her impossible-to-ignore hair, translate better to print than to the catwalk, where the emphasis is almost always on homogeneity. Keep reading »

Beauty Test Drive: Maybelline FIT ME Foundation

BTD: Waterproof Liner
Can Tarte's liner really stay put through the tears? Read More »
BTD: Umbrian Clay
Better skin through mud? No way! Read More »
BTD: Fabulips
Does Fabulips really work? Read More »
Maybelline FIT ME foundation

I am 27-years-old and I have been wearing makeup for 13 years. And it has taken me all 13 of those years to find the perfect foundation, a creamy (but not too creamy) and illuminating (but not too illuminating) base.

Goodbye, MAC. Goodbye, Smashbox . Welcome to my life, Maybelline FIT ME foundation. Keep reading »

Julia Roberts Is Too Airbrushed For The U.K.

Julia Roberts airbrushing ad photo

Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »

Watch The New Maybelline Spokesmodel’s Audition Tape!


She’s Brazilian (aren’t they all?), she’s gorgeous, and she’s Maybelline‘s newly minted spokesmodel. Meet Lisalla Montenegro, who, according to a company rep, “exudes a natural, fresh yet slightly feline beauty.” Well, good for her! And you’ve heard of model cards, right? Someone dug up this video, which must have landed on a bigwig-at-Maybelline’s desk, helping her to score this big break. It’s very, um, intimate. [Guanabee] Keep reading »

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