Tag Archives: maybelline

Beauty Test Drive: Maybelline Master Precise Eyeliner

Winona Dimeo-EdigerMay 8, 2012 //
BTD: Fairy Dust Highlighter
Pixi's Fairy Dust is as pretty as can be. Read More »
BTD: Colorstay Lipstick
Winona loves Revlon's Colorstay Lipstick. Read More »
Random Beauty Tips
beauty tips guide
55 beauty tips from real women! 8 Photos »

As much as I love trendy makeup looks like gold smoky eyes and sparkly teal eye shadow, my all-time favorite will always be winged black eyeliner. It’s sexy, it’s dramatic, and my commitment to perfecting it means I’m always on the hunt for new eyeliners that are affordable, flattering, and easy to apply. I’ve tried everything–gels, liquids, creamy kohl pencils–and I’ve recently discovered a new favorite, the Maybelline Master Precise eyeliner pen. Why do I love it? Let me count the ways … Keep reading »

Meet The New Face Of Maybelline, Pink-Haired Fashion Favorite Charlotte Free

Rachel KrauseApril 26, 2012 //
Short Models
Not all models are total giants. 11 Photos »
Models Gone Wild!
Kate Moss had a few incidents back in the day... 10 Photos »
Top Model Tips
An ANTM alum on how to survive the house. 13 Photos »

To all those who have hopped on the pink hair fad with a high-fashion wink, it’s quite possible that you have Charlotte Free to thank for that. The model best recognized for her rose-hued tresses appeared on the scene last summer after being discovered by a photographer at a local arcade, and she’s become pretty damn close to ubiquitous since then. Charlotte is an interesting case — in an industry of models who are stunning in their beauty but lacking in a sense of individuality, something to separate them from the pack, she’s an unapologetic neon renegade. Designers like Richard Chai, Jeremy Scott, and Chanel took note and cast Free, pink hair, abbreviated height, and all. Despite being only five foot seven (and just eighteen) it’s undeniable that the modeling world has work itself into a tizzy over the California native. I like Charlotte best editorially: her unique face and hipster leanings, not to mention her impossible-to-ignore hair, translate better to print than to the catwalk, where the emphasis is almost always on homogeneity. Keep reading »

Beauty Test Drive: Maybelline FIT ME Foundation

Jessica WakemanOctober 4, 2011 //
BTD: Waterproof Liner
Can Tarte's liner really stay put through the tears? Read More »
BTD: Fabulips
Does Fabulips really work? Read More »
BTD: Umbrian Clay
Better skin through mud? No way! Read More »
Maybelline FIT ME foundation

I am 27-years-old and I have been wearing makeup for 13 years. And it has taken me all 13 of those years to find the perfect foundation, a creamy (but not too creamy) and illuminating (but not too illuminating) base.

Goodbye, MAC. Goodbye, Smashbox . Welcome to my life, Maybelline FIT ME foundation. Keep reading »

Julia Roberts Is Too Airbrushed For The U.K.

Julie GersteinJuly 28, 2011 //
Julia Roberts airbrushing ad photo

Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »

Watch The New Maybelline Spokesmodel’s Audition Tape!

Erin FlahertyApril 24, 2010 //


She’s Brazilian (aren’t they all?), she’s gorgeous, and she’s Maybelline‘s newly minted spokesmodel. Meet Lisalla Montenegro, who, according to a company rep, “exudes a natural, fresh yet slightly feline beauty.” Well, good for her! And you’ve heard of model cards, right? Someone dug up this video, which must have landed on a bigwig-at-Maybelline’s desk, helping her to score this big break. It’s very, um, intimate. [Guanabee] Keep reading »

Candlelit Beauties At Carlos Miele

Erin FlahertyFebruary 17, 2010 //

Brazilian designer Carlos Miele’s show was colorful and playful, but the makeup was warm and golden and all woman. Maybelline New York makeup artist Gato Ruben Zamora told us he wanted the models — most of whom are teenage girls — to look a little more grown-up, like “beautiful women.” He created a totally wearable, sophisticated palette using Dream Liquid Mousse Foundation as a base, which is a product that I personally love because it glides on so smoothly (yeah, like buttah!) and makes your complexion look flawless. He smudged Eye Studio Color Plush Silk Eyeshadow in Give Me Gold on the eyes and a touch of Shine Sensational Lip Gloss in Minty Sheer on the girls’–sorry, make that women’s–cheekbones and eyes for a slightly dewy effect. The overall effect was candlelit and very, very beautiful indeed. Keep reading »

Beauty Test Drive: Maybelline Instant Age Rewind Eraser

Erin FlahertyDecember 21, 2009 //

A couple of weeks ago, my friends over at Maybelline asked me to come over and check out what they’ll be launching for spring. While I was definitely feeling the juicy-looking tubes of lip gloss (how plump everyone’s lips will look!), mega mascara and seriously pretty new shades of eyeshadow (how gorge they’ll make our eyes!), I will always be a true sucker for great-looking skin, so it was their new foundation product that led me into makeup artist Kerry Malouf’s chair. It started innocently enough–we were just chatting away about the new product when I told her my great big sob story: “All this stress and holiday running around is making my skin look like crap.” So she invited me to sit down and let her fix me up, and, well, people, am I glad I took her up on it. In fact, I’m not even a foundation wearer, but this new Instant Age Rewind Eraser is so dope that I’ve seriously started to change my ways. Here’s a preview and why I think you’ll like it too. Keep reading »

How To Look Like A “Twilight” Star

Erin FlahertyDecember 7, 2009 //

OK, so I know I’m really late to the party (actually, I once insisted I wouldn’t even show up), but yesterday I found myself at the movie theater, gobbling popcorn, absolutely transfixed by a movie made for teenagers. Taylor Lautner’s insane abs and hokey Harlequin-esque romance moments aside, I couldn’t help but notice how great of a job “New Moon” makeup designer Norma Hill-Patton did, making Bella look fresh as a daisy and natural-looking and, alternatively, the vampires appear as gorgeous and other-worldly as possible. Apparently, creating the illusion of perfect skin is the vital starting point. “Vampires don’t perspire, don’t grow facial hair, don’t get lines and certainly don’t get blemishes, so all the actors required a lot of makeup on their faces for long periods of time,” Hill-Patton explained, via a press release for Dermalogica, the brand of skincare used on set. In the old days, pancake makeup would’ve done the trick. But this is the era of hi-def, people. Here’s how to steal some on-set looks for real life. Keep reading »

How Peach Eye Makeup Can Make Your Eyes Look Really Pretty

Erin FlahertySeptember 17, 2009 //

So, um yeah, we love designer Alexandre Herchcovitz, but when we consider the facts, we’re disappointed that only the wealthiest of the cool kids (like model/socials Cory Kennedy and Byrdie Bell, who sat front row) can actually afford his clothes. And, while we appreciate an artist who takes risks, it’s also pretty clear to us that we won’t be saving up to buy the above ensemble anyway, n’est-ce pas? What we will be getting all up on is the pretty peach eye makeup paired with rosy pink blush that Global Makeup Artist for Maybelline New York Charlotte Willer used on the girls to give them a flushed look to go with the footballer theme. How peachy shadow makes your eye color pop, after the jump. Keep reading »

The Perfect Red Lipstick Spotted At Christian Cota!

Erin FlahertySeptember 16, 2009 //

The hunt for the ultimate red lipstick can be a lifelong endeavor. And if you ask my dear friend and beauty expert Courtney Dunlop, red lipstick is the new smoky eye. Some are too tomato-y, some too blue, orange or worse, pink. But once you’ve found the perfect shade of red that looks great with your skin tone, just like scoring the perfect LBD, you’ve got a go-to glamour maker that you can bust out on days where you can’t be bothered to put any effort into looking put-together. That’s why I was so excited to spot such a fetching shade of brilliant red on the pretty lips of the models at the Christian Cota presentation yesterday. Global Makeup Artist for Maybelline New York, Charlotte Willer spends a lot of time mixing up colors to use for editorial purposes, but yesterday she didn’t have to. All of the girls were treated to a heapin’ helping of Color Sensational Lipcolor in Very Cherry, a color which looks good on all skin types (and the girls there ranged from lily white to deepest ebony black) and they all looked smashing. Also, because of the high pigment color payoff and creamy texture, no liner was required. Um yeah and it also costs under $10.

Also spotted at Christian Cota: celebs Rose Byrne and Amerie; ’50s-inspired cocktail dresses made edgy with chain jewelry; the fattest, smallest chihuahua we’ve ever seen; and seriously even-more-gorgeous-in-person, new Maybelline New York spokesmodel, 18-year-old Emily Didonato (whom we snapped, above). Oh, also, the sickest shoes ever, after the jump! Keep reading »

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