Tag Archives: maybelline

Beauty Test Drive: Maybelline Line Stiletto

BTD: Contour Palette
Napoleon Perdis blush photo
Weren't born with cheekbones? No problem! Read More »
BTD: Clarisonic Mia
Jessica loves sandblasting her dry skin with the Clarisonic Mia 2. Read More »
BTD: Urban Decay Shadow
Winona looks fierce in this Urban Decay eyeshadow pencil. Read More »

I am half of a woman without an expertly flicked, crisp matte black cat eye. I am one quarter of a woman with said cat eye, smudged, smeared, or generally melted into my eyelid. Believe me, I love a good grungy look (like, more than you even know), but when it comes to my liquid liner, I am not screwing around. Keep reading »

Beauty Test Drive: Maybelline Master Precise Eyeliner

BTD: Fairy Dust Highlighter
Pixi's Fairy Dust is as pretty as can be. Read More »
BTD: Colorstay Lipstick
Winona loves Revlon's Colorstay Lipstick. Read More »

As much as I love trendy makeup looks like gold smoky eyes and sparkly teal eye shadow, my all-time favorite will always be winged black eyeliner. It’s sexy, it’s dramatic, and my commitment to perfecting it means I’m always on the hunt for new eyeliners that are affordable, flattering, and easy to apply. I’ve tried everything–gels, liquids, creamy kohl pencils–and I’ve recently discovered a new favorite, the Maybelline Master Precise eyeliner pen. Why do I love it? Let me count the ways … Keep reading »

Meet The New Face Of Maybelline, Pink-Haired Fashion Favorite Charlotte Free

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To all those who have hopped on the pink hair fad with a high-fashion wink, it’s quite possible that you have Charlotte Free to thank for that. The model best recognized for her rose-hued tresses appeared on the scene last summer after being discovered by a photographer at a local arcade, and she’s become pretty damn close to ubiquitous since then. Charlotte is an interesting case — in an industry of models who are stunning in their beauty but lacking in a sense of individuality, something to separate them from the pack, she’s an unapologetic neon renegade. Designers like Richard Chai, Jeremy Scott, and Chanel took note and cast Free, pink hair, abbreviated height, and all. Despite being only five foot seven (and just eighteen) it’s undeniable that the modeling world has work itself into a tizzy over the California native. I like Charlotte best editorially: her unique face and hipster leanings, not to mention her impossible-to-ignore hair, translate better to print than to the catwalk, where the emphasis is almost always on homogeneity. Keep reading »

Beauty Test Drive: Maybelline FIT ME Foundation

BTD: Waterproof Liner
Can Tarte's liner really stay put through the tears? Read More »
BTD: Umbrian Clay
Better skin through mud? No way! Read More »
BTD: Fabulips
Does Fabulips really work? Read More »
Maybelline FIT ME foundation

I am 27-years-old and I have been wearing makeup for 13 years. And it has taken me all 13 of those years to find the perfect foundation, a creamy (but not too creamy) and illuminating (but not too illuminating) base.

Goodbye, MAC. Goodbye, Smashbox . Welcome to my life, Maybelline FIT ME foundation. Keep reading »

Julia Roberts Is Too Airbrushed For The U.K.

Julia Roberts airbrushing ad photo

Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »

Watch The New Maybelline Spokesmodel’s Audition Tape!


She’s Brazilian (aren’t they all?), she’s gorgeous, and she’s Maybelline‘s newly minted spokesmodel. Meet Lisalla Montenegro, who, according to a company rep, “exudes a natural, fresh yet slightly feline beauty.” Well, good for her! And you’ve heard of model cards, right? Someone dug up this video, which must have landed on a bigwig-at-Maybelline’s desk, helping her to score this big break. It’s very, um, intimate. [Guanabee] Keep reading »

Candlelit Beauties At Carlos Miele

Brazilian designer Carlos Miele’s show was colorful and playful, but the makeup was warm and golden and all woman. Maybelline New York makeup artist Gato Ruben Zamora told us he wanted the models — most of whom are teenage girls — to look a little more grown-up, like “beautiful women.” He created a totally wearable, sophisticated palette using Dream Liquid Mousse Foundation as a base, which is a product that I personally love because it glides on so smoothly (yeah, like buttah!) and makes your complexion look flawless. He smudged Eye Studio Color Plush Silk Eyeshadow in Give Me Gold on the eyes and a touch of Shine Sensational Lip Gloss in Minty Sheer on the girls’–sorry, make that women’s–cheekbones and eyes for a slightly dewy effect. The overall effect was candlelit and very, very beautiful indeed. Keep reading »

Beauty Test Drive: Maybelline Instant Age Rewind Eraser

A couple of weeks ago, my friends over at Maybelline asked me to come over and check out what they’ll be launching for spring. While I was definitely feeling the juicy-looking tubes of lip gloss (how plump everyone’s lips will look!), mega mascara and seriously pretty new shades of eyeshadow (how gorge they’ll make our eyes!), I will always be a true sucker for great-looking skin, so it was their new foundation product that led me into makeup artist Kerry Malouf’s chair. It started innocently enough–we were just chatting away about the new product when I told her my great big sob story: “All this stress and holiday running around is making my skin look like crap.” So she invited me to sit down and let her fix me up, and, well, people, am I glad I took her up on it. In fact, I’m not even a foundation wearer, but this new Instant Age Rewind Eraser is so dope that I’ve seriously started to change my ways. Here’s a preview and why I think you’ll like it too. Keep reading »

How To Look Like A “Twilight” Star

OK, so I know I’m really late to the party (actually, I once insisted I wouldn’t even show up), but yesterday I found myself at the movie theater, gobbling popcorn, absolutely transfixed by a movie made for teenagers. Taylor Lautner’s insane abs and hokey Harlequin-esque romance moments aside, I couldn’t help but notice how great of a job “New Moon” makeup designer Norma Hill-Patton did, making Bella look fresh as a daisy and natural-looking and, alternatively, the vampires appear as gorgeous and other-worldly as possible. Apparently, creating the illusion of perfect skin is the vital starting point. “Vampires don’t perspire, don’t grow facial hair, don’t get lines and certainly don’t get blemishes, so all the actors required a lot of makeup on their faces for long periods of time,” Hill-Patton explained, via a press release for Dermalogica, the brand of skincare used on set. In the old days, pancake makeup would’ve done the trick. But this is the era of hi-def, people. Here’s how to steal some on-set looks for real life. Keep reading »

How Peach Eye Makeup Can Make Your Eyes Look Really Pretty

So, um yeah, we love designer Alexandre Herchcovitz, but when we consider the facts, we’re disappointed that only the wealthiest of the cool kids (like model/socials Cory Kennedy and Byrdie Bell, who sat front row) can actually afford his clothes. And, while we appreciate an artist who takes risks, it’s also pretty clear to us that we won’t be saving up to buy the above ensemble anyway, n’est-ce pas? What we will be getting all up on is the pretty peach eye makeup paired with rosy pink blush that Global Makeup Artist for Maybelline New York Charlotte Willer used on the girls to give them a flushed look to go with the footballer theme. How peachy shadow makes your eye color pop, after the jump. Keep reading »

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