Finally, a laptop pretty enough to entice women into using it! The ”Floral Kiss” laptop ”features a flip latch that can easily open the display — even by users with long fingernails.” It comes daintily adorned with gold and pearl designs, scrapbooking software and daily horoscopes. The whole thing is “insulting,” says Jenna Sauers at Jezebel — just like these 6 equally patronizing products designed for the ladies. Read more…
Tag Archives: marketing
Let’s do the Time Warp, yeaaaah!
Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goes off on a rant about how pink is not just for girls. You tell ‘em, Riley! And in another 15 years, there is an internship waiting for you at The Frisky. [YouTube] Keep reading »
Smooth move, Camel. You may think you’re being smart by touting Williamsburg, the Brooklyn hipster enclave, on your new cigarette packaging. You think you’re appealing to youngsters who feed on Brooklyn pride and the idea of “authenticity.” But newsflash: hipsters hate being called hipsters and probably aren’t going to associate themselves with products that imply it. In fact, if you want to rope in the 20-something skinny jeans crowd, you should probably make yourself as completely uncool as possible. [Refinery 29] Keep reading »
Payless we get. Starbucks is stretching it. But talk about random: Christian Siriano‘s latest marketing partnership is with O-Cel-O, the iconic makers of sponges. (The cleaning aids not the birth control method.) The “Project Runway” winner and brand whore is apparently working with the cleaning products company to “give the everyday scrub sponge a fierce makeover.” We’re not sure what this means. Some new scrub feature that resembles Siriano’s signature hair style? Burberry-inspired prints? Sponges that double as clutch purses? Keep reading »
Fancy carrying around deodorant perfectly sized for your pocket? Then get a load of Deodorettes, adorable mini-tubes of sweat protection.
We’re just wondering if products like this are just a bit too sneaky. It’s basically a fool-proof formula to seduce women: Take non-conventional item, make it teeny, add fun graphics. And then what—do you actually use it? Or just look at it and gush, Ohmigodthatstoocute. What do you think—silly or super? [NOTCOT] Keep reading »
“Only In A Woman’s World” is a collection of webisodes presented by the makers of Baked! Lays, Flatearth, and Smartfoods snacks, in which four girlfriends share their trials and tribulations while snacking healthily. Each webisode centers around some rom-com cliche, like the out-of-shape mom going bathing suit shopping or the young woman whose world ends because her stylist is switching salons. But yummy, nutritious snacks save the day! “Only in a Woman’s World” really isn’t a bad idea, especially as a advertising ploy. I actually enjoyed reading a little background on each of the characters, their occupations, embarrassing moments, etc. But I would have found the webisodes more entertaining if they weren’t so trite and stereotypical. Am I asking too much from something that is basically an extended commercial? Were you entertained by the “Only in a Woman’s World”? Let us know in the comments. Keep reading »
Seasonique, the birth control pill that makes women menstruate only four times a year, is being marketed to men. Ads have appeared in laddie magazine Maxim, which is known for its frat-bro attitude and bikini clad spreads, and Spike TV, the channel dedicated to a Late Night Strip Poll. Apparently, the execs marketing Seasonique think guys who like those brands are getting laid, but theyâ€™re trying to stop them from spawning. Those men — who are seemingly fascinated by a poop that can kill — are surprisingly grossed out by Aunt Flo coming to stay five days out of the month. Maybe that’s why Seasonique is hoping to get these men to talk to the women in their lives about using their form of birth control. Although the dudes may think they’re in some great hush-hush scheme to banish Aunt Flo, the joke is on them since the same ads are also running on Lifetime. Ha! Ainâ€™t nothing gonna cramp a ladiesâ€™ ability to choose her own birth control. Period! [Marie Claire] Keep reading »