Startling things: The top 10 percent of adult drinkers account for around 60 percent of alcohol sales. They drink 10 drinks a day.
This is according to Philip J. Cook’s “Paying the Tab,” based on findings from the National Epidemiologic Survey on Alcohol and Related Conditions (NESARC). As Christopher Ingraham points out at the Washington Post, this is not an uncommon trend in sales for any consumer goods — the top 10 percent of consumers of any particular item make up for the majority of the sales of that item. It’s called the Pareto Law. It’s logical, it makes sense. But if industries cater their marketing to their most loyal customers, and the alcohol industry’s most loyal customers are drinking 10 drinks a day, the alcohol industry becomes basically the biggest enabler in the world. Losing that 10 percent of people, who by most standards are alcoholics, would be devastating to the alcohol industry. Keep reading »
Finally, a laptop pretty enough to entice women into using it! The ”Floral Kiss” laptop ”features a flip latch that can easily open the display — even by users with long fingernails.” It comes daintily adorned with gold and pearl designs, scrapbooking software and daily horoscopes. The whole thing is “insulting,” says Jenna Sauers at Jezebel — just like these 6 equally patronizing products designed for the ladies. Read more…
Let’s do the Time Warp, yeaaaah!
Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goes off on a rant about how pink is not just for girls. You tell ‘em, Riley! And in another 15 years, there is an internship waiting for you at The Frisky. [YouTube] Keep reading »
Smooth move, Camel. You may think you’re being smart by touting Williamsburg, the Brooklyn hipster enclave, on your new cigarette packaging. You think you’re appealing to youngsters who feed on Brooklyn pride and the idea of “authenticity.” But newsflash: hipsters hate being called hipsters and probably aren’t going to associate themselves with products that imply it. In fact, if you want to rope in the 20-something skinny jeans crowd, you should probably make yourself as completely uncool as possible. [Refinery 29] Keep reading »
Payless we get. Starbucks is stretching it. But talk about random: Christian Siriano‘s latest marketing partnership is with O-Cel-O, the iconic makers of sponges. (The cleaning aids not the birth control method.) The “Project Runway” winner and brand whore is apparently working with the cleaning products company to “give the everyday scrub sponge a fierce makeover.” We’re not sure what this means. Some new scrub feature that resembles Siriano’s signature hair style? Burberry-inspired prints? Sponges that double as clutch purses? Keep reading »