Tag Archives: marketing

You Aren’t Imagining It: Study Finds That Seeing Happy Couples In Ads Makes You Depressed

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New research from the University of Southern California found that, shocker, looking at images of happy couples when you’re single makes you feel crappy. Advertisers love to rely on the “lovey dovey” trope to sell things, assuming that people who aren’t in a happy relationship will see the product as the key to attaining kind of life they want (“aspirational”).

Instead, just the opposite happens: consumers think they aren’t worthy of the brand. What researchers refer to as single consumers’ perceived deservingness drops with each ad they see of a relationship they don’t have. The popular stereotype is that when people feel bad about themselves, they turn to retail therapy. Instead, they actually stay away from nice stuff. If they do indulge while in their funk, the things they buy usually are lower-end or, in the case of food, low-calorie. Keep reading »

The “Floral Kiss” Laptop & 6 Other Patronizing For-Women-Only Products

Finally, a laptop pretty enough to entice women into using it! The ”Floral Kiss” laptop ”features a flip latch that can easily open the display — even by users with long fingernails.” It comes daintily adorned with gold and pearl designs, scrapbooking software and daily horoscopes. The whole thing is “insulting,” says Jenna Sauers at Jezebel — just like these 6 equally patronizing products designed for the ladies. Read more…

Girls Can Like Superheroes, Boys Can Like Pink Stuff

Bad Baby Clothes
Seriously wrong baby clothes. Read More »
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Let’s do the Time Warp, yeaaaah!

Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goes off on a rant about how pink is not just for girls. You tell ‘em, Riley! And in another 15 years, there is an internship waiting for you at The Frisky. [YouTube] Keep reading »

Smooth Move: Camel Targets Hipsters With “Williamsburg” Cigarettes

Smooth move, Camel. You may think you’re being smart by touting Williamsburg, the Brooklyn hipster enclave, on your new cigarette packaging. You think you’re appealing to youngsters who feed on Brooklyn pride and the idea of “authenticity.” But newsflash: hipsters hate being called hipsters and probably aren’t going to associate themselves with products that imply it. In fact, if you want to rope in the 20-something skinny jeans crowd, you should probably make yourself as completely uncool as possible. [Refinery 29] Keep reading »

Christian Siriano Cleans Up With O-Cel-O Sponge Deal

Payless we get. Starbucks is stretching it. But talk about random: Christian Siriano‘s latest marketing partnership is with O-Cel-O, the iconic makers of sponges. (The cleaning aids not the birth control method.) The “Project Runway” winner and brand whore is apparently working with the cleaning products company to “give the everyday scrub sponge a fierce makeover.” We’re not sure what this means. Some new scrub feature that resembles Siriano’s signature hair style? Burberry-inspired prints? Sponges that double as clutch purses? Keep reading »

Deodorettes: Too Cute Or Too Cool For School?

Fancy carrying around deodorant perfectly sized for your pocket? Then get a load of Deodorettes, adorable mini-tubes of sweat protection.

We’re just wondering if products like this are just a bit too sneaky. It’s basically a fool-proof formula to seduce women: Take non-conventional item, make it teeny, add fun graphics. And then what—do you actually use it? Or just look at it and gush, Ohmigodthatstoocute. What do you think—silly or super? [NOTCOT] Keep reading »

Not In Every “Woman’s World”

Only In A Woman’s World” is a collection of webisodes presented by the makers of Baked! Lays, Flatearth, and Smartfoods snacks, in which four girlfriends share their trials and tribulations while snacking healthily. Each webisode centers around some rom-com cliche, like the out-of-shape mom going bathing suit shopping or the young woman whose world ends because her stylist is switching salons. But yummy, nutritious snacks save the day! “Only in a Woman’s World” really isn’t a bad idea, especially as a advertising ploy. I actually enjoyed reading a little background on each of the characters, their occupations, embarrassing moments, etc. But I would have found the webisodes more entertaining if they weren’t so trite and stereotypical. Am I asking too much from something that is basically an extended commercial? Were you entertained by the “Only in a Woman’s World”? Let us know in the comments. Keep reading »

Made For A Woman, But Gentle And Anti-Aunty Flo Enough For A Man

Seasonique, the birth control pill that makes women menstruate only four times a year, is being marketed to men. Ads have appeared in laddie magazine Maxim, which is known for its frat-bro attitude and bikini clad spreads, and Spike TV, the channel dedicated to a Late Night Strip Poll. Apparently, the execs marketing Seasonique think guys who like those brands are getting laid, but they’re trying to stop them from spawning. Those men — who are seemingly fascinated by a poop that can kill — are surprisingly grossed out by Aunt Flo coming to stay five days out of the month. Maybe that’s why Seasonique is hoping to get these men to talk to the women in their lives about using their form of birth control. Although the dudes may think they’re in some great hush-hush scheme to banish Aunt Flo, the joke is on them since the same ads are also running on Lifetime. Ha! Ain’t nothing gonna cramp a ladies’ ability to choose her own birth control. Period! [Marie Claire] Keep reading »

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