Posts tagged "marketing"

100 Years Of Magazine Covers: An Exploration Of The Virgin-Whore Complex

Women have come a long way from 100 years ago. It’s no longer rare to see women in diverse positions of leadership spanning from the sciences to politics and the arts; while our world is still one of rampant sexism, our ownership and visibility in the world has been gradually transforming.
But have our evolving…

Bronwyn Isaac / August 31, 2015

Don’t Fall For These 10 Marketing Tricks Next Time You Shop

As a college student or recent grad, you’re on a strict budget. That seal on your wallet somehow comes off every time a friend suggests happy hour or when shopping for a formal dress. You might try to be a smart shopper, but companies spend a lot of time finding ways to trick your brai…

College Candy / March 14, 2015

Victoria’s Secret Should Probably Get On Board With Body Positivity One Of These Days

Victoria’s Secret launched an ad campaign in the UK with the words ‘The Perfect “Body”’ plastered over a lineup of the tall, size-nothing, airbrushed, Photoshopped Angels. I shouldn’t have to say so, but I will spell out that the ad implies that the perfect body is tall, size-nothing, airbrushed, and Photoshopped, which is a standard…

Rebecca Vipond Brink / October 31, 2014

The Top 10 Percent Of Drinkers Have 10 Drinks A Day

Startling things: The top 10 percent of adult drinkers account for around 60 percent of alcohol sales. They drink 10 drinks a day.
This is according to Philip J. Cook’s “Paying the Tab,” based on findings from the National Epidemiologic Survey on Alcohol and Related Conditions (NESARC). As Christopher Ingraham points out at the

Rebecca Vipond Brink / October 6, 2014

You Aren’t Imagining It: Study Finds That Seeing Happy Couples In Ads Makes You Depressed

New research from the University of Southern California found that, shocker, looking at images of happy couples when you’re single makes you feel crappy. Advertisers love to rely on the “lovey dovey” trope to sell things, assuming that people who aren’t in a happy relationship will see the product as the key to…

Claire Hannum / March 16, 2014

The “Floral Kiss” Laptop & 6 Other Patronizing For-Women-Only Products

Finally, a laptop pretty enough to entice women into using it! The “Floral Kiss” laptop “features a flip latch that can easily open the display — even by users with long fingernails.” It comes daintily adorned with gold and pearl designs, scrapbooking software and daily horoscopes. The whole thing is “insulting,” says Jenna Sauers at Jezebel — just like these…

The Week / October 25, 2012

Girls Can Like Superheroes, Boys Can Like Pink Stuff

Let’s do the Time Warp, yeaaaah!

Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goe…

Jessica Wakeman / December 25, 2011

Smooth Move: Camel Targets Hipsters With “Williamsburg” Cigarettes

Smooth move, Camel. You may think you’re being smart by touting Williamsburg, the Brooklyn hipster enclave, on your new cigarette packaging. You think you’re appealing to youngsters who feed on Brooklyn pride and the idea of “authenticity.” But newsflash: hipsters hate being called hipsters and probably aren’t going to associate themselves with products that imply…

Leonora Epstein / November 18, 2010

Christian Siriano Cleans Up With O-Cel-O Sponge Deal

Payless we get. Starbucks is stretching it. But talk about random: Christian Siriano’s latest marketing partnership is with O-Cel-O, the iconic makers of sponges. (The cleaning aids not the birth control method.) The “Project Runway” winner and brand whore is apparently working with the cleaning products company to “give the everyday scrub sponge a fierce…

Leonora Epstein / June 23, 2010

Deodorettes: Too Cute Or Too Cool For School?

Fancy carrying around deodorant perfectly sized for your pocket? Then get a load of Deodorettes, adorable mini-tubes of sweat protection.

We’re just wondering if products like this are just a bit too sneaky. It’s basically a fool-proof formula to seduce women: Take non-conventional item, make it teeny, add fun graphics. And then what—do…

Leonora Epstein / March 22, 2010

Not In Every “Woman’s World”

Only In A Woman’s World” is a collection of webisodes presented by the makers of Baked! Lays, Flatearth, and Smartfoods snacks, in which four girlfriends share their trials and tribulations while snacking healthily. Each webisode centers around some rom-com cliche, like the out-of-shape mom going bathing suit shopping or the young woman whose…

Annika Harris / March 2, 2009

Made For A Woman, But Gentle And Anti-Aunty Flo Enough For A Man

Seasonique, the birth control pill that makes women menstruate only four times a year, is being marketed to men. Ads have appeared in laddie magazine Maxim, which is known for its frat-bro attitude and bikini clad spreads, and Spike TV, the channel dedicated to a Late Night Strip Poll. Apparently, the execs marketing Seasonique think…

Simcha / February 22, 2008