Tag Archives: marketing

Victoria’s Secret Should Probably Get On Board With Body Positivity One Of These Days

Victoria’s Secret launched an ad campaign in the UK with the words ‘The Perfect “Body”’ plastered over a lineup of the tall, size-nothing, airbrushed, Photoshopped Angels. I shouldn’t have to say so, but I will spell out that the ad implies that the perfect body is tall, size-nothing, airbrushed, and Photoshopped, which is a standard that not even the Angels could live up to in real life. Keep reading »

The Top 10 Percent Of Drinkers Have 10 Drinks A Day

Startling things: The top 10 percent of adult drinkers account for around 60 percent of alcohol sales. They drink 10 drinks a day.

This is according to Philip J. Cook’s “Paying the Tab,” based on findings from the National Epidemiologic Survey on Alcohol and Related Conditions (NESARC). As Christopher Ingraham points out at the Washington Post, this is not an uncommon trend in sales for any consumer goods — the top 10 percent of consumers of any particular item make up for the majority of the sales of that item. It’s called the Pareto Law. It’s logical, it makes sense. But if industries cater their marketing to their most loyal customers, and the alcohol industry’s most loyal customers are drinking 10 drinks a day, the alcohol industry becomes basically the biggest enabler in the world. Losing that 10 percent of people, who by most standards are alcoholics, would be devastating to the alcohol industry. Keep reading »

You Aren’t Imagining It: Study Finds That Seeing Happy Couples In Ads Makes You Depressed

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carrie bradshaw sad

New research from the University of Southern California found that, shocker, looking at images of happy couples when you’re single makes you feel crappy. Advertisers love to rely on the “lovey dovey” trope to sell things, assuming that people who aren’t in a happy relationship will see the product as the key to attaining kind of life they want (“aspirational”).

Instead, just the opposite happens: consumers think they aren’t worthy of the brand. What researchers refer to as single consumers’ perceived deservingness drops with each ad they see of a relationship they don’t have. The popular stereotype is that when people feel bad about themselves, they turn to retail therapy. Instead, they actually stay away from nice stuff. If they do indulge while in their funk, the things they buy usually are lower-end or, in the case of food, low-calorie. Keep reading »

The “Floral Kiss” Laptop & 6 Other Patronizing For-Women-Only Products

Finally, a laptop pretty enough to entice women into using it! The ”Floral Kiss” laptop ”features a flip latch that can easily open the display — even by users with long fingernails.” It comes daintily adorned with gold and pearl designs, scrapbooking software and daily horoscopes. The whole thing is “insulting,” says Jenna Sauers at Jezebel — just like these 6 equally patronizing products designed for the ladies. Read more…

Girls Can Like Superheroes, Boys Can Like Pink Stuff

Bad Baby Clothes
Seriously wrong baby clothes. Read More »
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Let’s do the Time Warp, yeaaaah!

Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goes off on a rant about how pink is not just for girls. You tell ‘em, Riley! And in another 15 years, there is an internship waiting for you at The Frisky. [YouTube] Keep reading »

Smooth Move: Camel Targets Hipsters With “Williamsburg” Cigarettes

Smooth move, Camel. You may think you’re being smart by touting Williamsburg, the Brooklyn hipster enclave, on your new cigarette packaging. You think you’re appealing to youngsters who feed on Brooklyn pride and the idea of “authenticity.” But newsflash: hipsters hate being called hipsters and probably aren’t going to associate themselves with products that imply it. In fact, if you want to rope in the 20-something skinny jeans crowd, you should probably make yourself as completely uncool as possible. [Refinery 29] Keep reading »

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