Tag Archives: makeup

Clean & Clear Ad Banned For Using Makeup In “After” Photo


I had to laugh when I read about a recent ad for Johnson & Johnson’s Clean and Clear Spot Control Kit getting pulled from British television recently. When consumers complained that their skin didn’t look the actress’s in the commercial, Johnson & Johnson admitted that, get this, the actress was wearing makeup in the “after” photo!! I know, shocking, right? The U.K.’s Advertising Standards Authority pulled the ad and released this statement:

“We considered that, in order to make the before and after comparison fair, both shots should have been taken under the same conditions (both without makeup) to ensure that any visible improvement was an accurate representation of what could be achieved with the product.”

What I’m wondering is: do these people (the consumers and the ADA) seriously believe skin care companies don’t normally use makeup on models to give the illusion of clearer skin (or, in the case of “before” pictures, bad skin)?! I think that’s the real crime here. [via Huffington Post and The Guardian] Keep reading »

How Do You Feel About Makeup?

A new study focusing on men’s feelings towards makeup just made some amazing new discoveries that’ll blow your mind. Like, men don’t like layers of caked-on foundation! Or gloopy mascara left on overnight! Or lipstick on teeth! Or clown blush! And according to the study, one in 10 men wish their partners wouldn’t wear any makeup at all, which, you know, makes total sense if these men are equating all makeup with the sins mentioned above. My guess is a lot of men don’t even know makeup when they see it and don’t realize that the “natural look” they say they like so much is often enhanced with a swipe of mascara, a touch of gloss, a brush of blush on the apples of the cheeks. In their minds “makeup” is something noticeable, often in a distasteful way. But we women know better, don’t we? Which is why I’m much more interested in the way women feel about makeup. Keep reading »

What Will Be In Your Makeup Bag In 2010?

Turquoise has already been named the color of 2010, but what about your beauty options for the new year? Mintel Beauty Innovation has just named the four beauty trends you may be trying shortly. Read on to see their predictions. Keep reading »

How To Make Your Hair And Makeup Last All Night

The usual New Year’s Eve conundrum—you go out looking hot, hair and makeup fixed just so, and by the time midnight rolls around your ‘do is a frizz-ball mess (or a flat mess, depending) and your eye shadow is half-way down your face. Rather than constantly running to the bathroom for touch-ups and carrying a whole case of makeup and hair sprays/clips/etc. in your purse, why not make things easier on yourself this year with a bit of pre-party prep? A few stay-put tips, after the jump! Keep reading »

Jewelry’s Crossover To Makeup: Melmacz Oyster Pearl Powder

We’ve heard about using precious materials in beauty routines—there was the gold facial (or the crazies who just drink gold). Problem is, all that pretty stuff just gets washed off. Now here’s something indulgent meant to be shown off—Melmacz’s Oyster Pearl Powder. Made from real ground pearls, you dust the powder on eyelids as a highlighter, or all over to give your skin a glowy finish. The rose-scented product may pack a luxurious price, but … it’s probably cheaper than a pearl necklace. Or a gold facial for that matter. [$50, Barneys.com]
Keep reading »

Why Your Mom Wouldn’t Let You Wear Makeup

Contrary to popular belief, your mom wasn’t completely and totally trying to ruin your life when she said “No way Jose” when you wanted to start wearing makeup. She was merely responding to maternal intuition, because, turns out, all that mascara and lip gloss contains the kind of dangerous chemicals associated with cancer, infertility and hormone imbalance. And according to a new study by The Environmental Working Group, the younger a girl is when she starts caking it on, the greater the danger.

Great. And we thought all that smoking in the bathroom we did was bad for us. Keep reading »

Get In The Mood For A New Year’s Makeover

We still have to get through the rest of the holidays, so don’t even get us started on all the makeover madness that we can promise you we’ll be obsessed with come January. But if you’re going out on the town or throwing a party for New Year’s Eve, we know you can’t resist getting all gussied up, and chances are you’re already thinking about it. We’ve suggested a whole bunch of cute dresses (under $100!), plenty of dancing shoes, and even cocktail shakers to keep in mind, but check this Elle.com video out for a hair and makeup look (inspired by Derek Lam’s spring 2010 runway but redone on their intrepid reporter for the realway), we think would look good on 99 percent of the population come party time. Just don’t forget, kids: Use that hairspray responsibly. Keep reading »

Mark By Avon Takes To Facebook—Is This The Next Thing In E-Commerce?

Avon calling! Or, poking?

Mark, Avon’s trendier, Lauren Conrad-endorsed line, is now selling makeup through Facebook. This is the first time we’ve seen e-commerce really take advantage of the social network. The Mark store essentially operates as a fan page with the standard wall and info tabs, but there’s also a shop tab that lets you browse and purchase products under the same umbrella. This could be a flop—something that their market research team thinks is fail-proof because young girls are, like, always on Facebook, right? Or could this be the beginning of a new social networking trend where everything you do (or buy) online is all within the same structure? What do you think — would you buy clothes or makeup off Facebook? [Mark Girl Facebook Page via StyleList] Keep reading »

How To Get A Perfect Cat Eye (Like Jen Garner’s In W)

While W may have Photoshopped out all that makes Jennifer Garner look like Jennifer Garner, they didn’t go wrong in the makeup department. Look at the fierce cat eye! Adore.

One problem, though: there’s no bigger beauty challenge than applying liquid liner. It takes a seriously steady hand, just the right mirror angle and an ounce of dumb luck to get it right. Seriously, when was the last time you tried to pull off the whole cat eyeliner look and emerged victorious? I’m pretty decent doing one eye—but I can’t very well go out with just one eye lined! I’ve got a few tips I stumbled upon in my quest for perfectly cat-eye lined lids, after the jump. Keep reading »

Does Your Foundation Need A Vibrator?

About a year ago, I began my obsessive relationship with Lancôme Ôscillation mascara. A day was not complete unless my lashes were adorned to perfection by the vibrating wand. Yes, it’s expensive, but I promise it is worth every penny. The day my mascara ran out was certainly a mourning moment indeed, causing me to rush to the store for replacements. Obviously, the beauty brand realized their genius invention, and now they’ve expanded the vibes into Ôscillation Powerfoundation, a mineral foundation. It also has a hefty price tag — $48 — but vibrates up to 7,000 times per minute (which supposedly creates even product distribution), claims 14 hour wear, and promises to make skin smoother and healthier. I’m sold. [Lancome] Keep reading »

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