Y’all know how I feel about Magnum condoms — unnecessary and stupid, at least most of the time. So Ludacris and I will have to agree to disagree, seeing as he is the new spokesperson for the brand, which has, up until now, never really advertised. After rappers like Luda, Eminem, Kid Rock, and Lil Wayne referenced the extra large condoms in their songs, Trojan realized they had a demographic — outside of dudes with big d**ks in general, I guess? — they could directly target. Young dudes who like hip-hop! Now, ads for the condoms are appearing in hip-hop magazines like Vibe and XXL, and the brand is asking fans to come up with a custom theme song in their Magnum Live Large contest. According to an article in The New York Times:
Participants go to MagnumLiveLarge.com to download base tracks, then record their own Magnum-themed lyrics and upload their entries. Visitors to the site will vote for their favorites, with the winner receiving $5,000 and a trip to Birthday Bash, a hip-hop festival on June 19 in Atlanta. At the show, the winner will be brought onstage by Ludacris and congratulated.