While most businesses in Japan are crashing, the hotel industry has found a way to “stimulate” the economy. Giving new meaning to the term “love shack,” the country’s love hotels are racking up some serious tail. Chock full of “amenities” like DVD players, karaoke machines, makeup, custom rubbers and hot tubs, love hotels are open to all couples and all fetishes. The veil of sex-shame has fallen in Japan (unlike their neighbors in China), paving the way for this new multi-billion dollar business of love. And they’re getting creative! One hotel has a room with a merry-go-round in it. Not one with a circus fetish, I would much rather stay the night in the Hello Kitty-themed hotel in Osaka. [CNN] Keep reading »
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Japan’s “love hotels” aren’t smutty, by-the-hour businesses solely used for forbidden romances. Igyeon Kim, who recently published the book The Evolution of Love Hotels, found that the hotels have diversified due to fierce competition. Here are some of the main trends:
Resort-like: We think this might mean lovely, tranquil settings as opposed to ones with fluorescent lighting and red walls.
Amenity goods: “Women care about their make-up and hairstyle before leaving the hotel,” Japan Today reported.
Gorgeous baths: Because everyone wants to get clean after they get dirty.
Amusement: According to the article, the average stay in a love hotel used to be about two hours. Now, people are staying more than four hours. “This could be because women like to relax after sex,” Japan Today reported. “For this, love hotels recently have added audio facilities such as big-screen TVs, DVD players, video games, etc.,” which seem more for the guy’s use than the woman’s. [Japan Today] Keep reading »