Tag Archives: loreal

L’Oréal Markets “Macho” Anti-Wrinkle Product To French Guys

In France, there’s a metrosexual common denominator—all males seem to come out of the womb in bespoke suits and are born with an encyclopedic knowledge of style and culture. But the real men use this super macho anti-wrinkle pen product from L’Oréal. That’s right, dudes get wrinkles, too, and the way they combat them is through phallic-like devices encased in tough ice and supercharged with vitamin C and caffeine. The L’Oréal Men Expert Hydra Energetic Bille Glacé Yeux (they want to give you a mouthful, huh?) is a portable rolling pen that dispenses a cooling substance which aids in the reduction of fine lines and makes you look less tired. Don’t believe any dude would actually use this? Meet three L’Oréal men on the product’s microsite … Keep reading »

The End Is Near For Gray Hair

The days of dyeing your hair to hide the gray might be gone for good, thanks to L’Oreal. They’ve invested over $900 million dollars (whoa) last year alone into research regarding hair color, to most recently find that it’s quite possible gray hairs could be a thing of the past. Basically, in non-scientific terms, hair loses its color because of the disappearance of melanocytes. But a treatment could be developed to re-pigment the hair before all of the melanocytes are gone, through pills and hair care products. The treatment is still quite a while off – about ten years – but there’s hope! In the meantime, they’ve developed a new colorant called INOA (Innovation No Ammonia) that is so gentle on hair it’s actually good for it and could restore it to its virginal state. We’re certainly not getting any younger, but it sounds like our hair is. [Daily Mail] Keep reading »

Hair Model Citizen: Cover Girl Perfection

Christ on a cracker, we don’t think we’ve seen more perfect hair ever. Some paparazzi yelled, “Hey Charlize, over here!” at the recent Hollywood Film Festival Awards, she snapped her head back, and boom, somebody could put this pic on a magazine cover. To get this look, you’ll need some seriously good genes, a killer set of baby blond highlights, and a conditioning treatment to make it look extra glossy and silky. Ask the colorist to use a balayage technique (that’s when they paint the highlights in) to get it looking extra natural and sun-kissed. If you’re just interested in the style, blow-dry, create an extra-deep side part, sweep to the side, and coat ends with just a dab of L’Oreal Studio Line Curl Smoothing Cream. Use a small-barrel curling iron to create individual curls, then use your fingers to separate them so they look wavy. God help you. [L.A., 10/26/09] Keep reading »

The Hairspray That Makes Professionals All Giddy

We already told you about the official cocktail of Fashion Week, but here’s a little insider info on the unofficial behind-the-scenes hair product: L’Oreal‘s Elnett hairspray. Up until last year, the cult product was only available in Europe — hairdressers the world over would literally stock up on cases of the stuff and send it back home, which we’re pretty sure is a customs nightmare, but anyway. Why are they so dang obsessed with it? Even though it boasts runway-strong hold (think of some of the crazy ‘dos we’ve seen come down the catwalk), it leaves hair feeling soft and looking glossy, and you can totally brush it out and start all over again if you mess up somehow. You may have noticed that backstage most of the hairdressers are sponsored; so they kind of have to stick to using the products they’re given. But we totally spotted some cheater cheater pumpkin eaters busting the Elnett on the DL. Best of all, it’s now much easier to get in on the action. At $15 (here at Target), it’s not cheap, but then again, it beats the cost of a round trip to Paris. Keep reading »

Quickies!: Rihanna Still Wants To Be Chris Brown’s Friend?!

  • Rihanna supposedly wants Chris Brown’s restraining order lifted so the two can “work on their friendship.” [Your Tango] — Rihanna’s dad doesn’t approve, and neither do we. [I'm not surprised at all by this. -- Annika]
  • Em & Lo want to know — do you have good playdar? [Em & Lo]
  • North Carolina schools are now paying teenage girls, to not get pregnant. The going rate is $365 a year, or $1 a day.[Lemon Drop] — Not sure if this is the best route to pregnancy-free teens, as I’d take sex over a dollar any day.

Keep reading »

L’Oreal Sued. Because You’re Not Worth It?

Sacre bleu! L’Oreal has been found guilty of racial discrimination. The French high court, La Cour de Cassation, slapped the make-up giant with the guilty sticker after it was revealed that L’Oreal and the recruitment agency Adecco planned on using only white women as staff to sell their Garnier Fructis Style hair care line. Evidently, L’Oreal thinks their French clientele is more inclined to buy hair products from a white saleswoman. Anti-racist group SOS Racisme filed the lawsuit after viewing a fax sent out by Adecco advising recruiters to hire women that are “BBR” – “bleu, blanc, rouge”, a term meaning a white French person born to white French parents. This might explain why when 38.7 percent of candidates for the job were minorities, only 4.65 of the total hired were black, Asian, or Arab. The director who sent the fax told the court she only wanted the women to “express themselves correctly in French” when selling the shampoo. So a black or Arab woman fluent in French can’t talk about conditioner ? Lame. The Paris Appeal Court fined L’Oreal and Adecco and ordered them to pay SOS Rasicme damage costs. I guess we’re not all “worth it.” [Times Online] Keep reading »

L’Oreal Lightens Up Freida Pinto

We were psyched to learn that L’Oreal hired “Slumdog Millionaire”‘s Freida Pinto as its latest spokesperson. This is the first shot from the upcoming ad campaign. She looks … lighter. L’Oreal, have you learned nothing from the Beyonce debacle? [via Daily Mail U.K.]

Update: L’Oreal sent us this statement:

“L’Oréal Paris is thrilled to have Freida Pinto as a new spokesperson. The photo that accompanied our announcement is an existing publicity photo of Freida provided to L’Oréal by her management as we have yet to begin our initial project with her (or commenced any photography to date.) We are looking forward to working with Freida on her first L’Oreal campaign, which will take place in the near future.”

Keep reading »

Beyonce Looks Like Herself In New L’Oreal Ad

Although L’Oreal denied altering Beyonce’s skin and features in a Feria ad last August, the beauty care company chose to let Beyonce’s real beauty shine in a new ad. What do you all think? Did L’Oreal lighten her skin and change her nose in the August ad? Or do you think the lighting was different in both ads? Keep reading »

Strange But True: Woman Sued L’Oreal Over Brown Hair

Back in 2005 a woman in Bridgeport, CT, filed a lawsuit against L’Oreal Inc. alleging her social life was ruined when she accidentally dyed her hair brown with one of the company’s products. Supposedly Charlotte Feeney, whose hair is a “natural blonde hue,” used a box of hair dye that was allegedly mislabeled “blonde” but contained brunette dye. Feeney was so traumatized by the mis-dying incident that she went on anti-depressants; she said she missed the attention blondes receive and had to stay at home and wear hats most of the time. Luckily, a judge deemed Feeney’s claims silly and dismissed the lawsuit on Monday. [AP] Keep reading »

This Week On The Frisky: Polyamory, Kinky Fox News, Tyra Banks, & The Mile High Club

  • We debated whether the recession was killing our mojo.
  • We learned all about polyamory from writer Anya James.
  • Wendy Atterberry declared her love for Swingtown and Catherine hearted Quiksilver’s fall collection.
  • Keep reading »

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