Tag Archives: loreal

What Would It Mean To Have Adele (Or Any Other Plus-Size Woman) As The Face Of L’Oreal?

Adele L'Oreal

Adele has reportedly backed away from a $20 million contract with L’Oreal that she has been negotiating since March. According to the UK’s Daily Mail, sources had said the singer needed “a lot of persuasion to get her to agree” but “it looks like she’s close to landing a deal.”

Only … not. The company is apparently extremely surprised Adele backed out.  Anyone who has read interviews in which she has warned about being a “sell out” and becoming “tainted” is perhaps not so surprised.

But what would it have meant for Adele, one of the most famous and beloved plus-size women, to have fronted a major beauty brand? Keep reading »

Beauty Test Drive: L’Oreal Voluminous Million Lashes

BTD: Umbrian Clay
Better skin through mud? No way! Read More »
BTD: Waterproof Liner
Can Tarte's liner really stay put through the tears? Read More »
BTD: Highlighter
Benefit Watt's Up
Jessica loves Benefit's new Watt's Up highlighter! Read More »

Contrary to popular belief, all mascaras are not made equal. Case in point: Diorshow, one of the few cult favorite beauty products wherein literally everybody is in the cult. Beauty addicts world over, whether they apply makeup for a living or simply dabble in perfecting their own face, are well-informed of the magic that is the $25 mascara. While I wouldn’t so much as blink at spending $25 on, say, a gorgeous lipstick (that’s $10 cheaper than my favorite Yves Saint Laurent!) that has the potential to last for years if used properly, mascara has far less integrity. In fact, you’re supposed to toss it after just three months of use. Devoted to long, thick black lashes, but burned by the hefty price tag on Diorshow and my other favorite, Chanel Inimitable, I made it my personal beauty mission to find a drugstore mascara that would give me the same lusty Kardashian-lash effect for less than half the price. Keep reading »

Taming The Frizzies? It’s Not A Myth!

Once upon a time, a woman with a thick head of thin hair had a problem. This problem was that every winter, her hair frizzed up like static electricity was running through her veins. She fretted wearing hats. She fretted wearing earmuffs. Winter was quite unpleasant. Then she discovered L’Oreal Professional Mythic Nourishing Oil — a fancy sounding product that is basically just beautifully-scented oil to be patted on the ends of wet or dry hair. To her great joy, Mythic Oil lived up to its name: winter frizzies are now as rare as a unicorn. And woman and her think head of thin hair lived happily ever after! [$14.69, Amazon]

Beauty Test Drive: L’Oreal Colour Riche Le Gloss

BTD: Bliss Fabulips
Does Bliss Fabulips really work? Annika investigates. Read More »
BTD: FIT ME Foundation
Maybelline FIT ME foundation
Jessica loves Maybelline's new FIT ME foundation. Read More »
BTD: Natural Lip Balm
Rachel loves Pleasant River's vegan, natural lip balm. Read More »
L'Oreal Le Gloss photo

I’m going to be honest: what initially drew me to L’Oreal Colour Riche Le Gloss was the packaging. I’m the first to admit that I’m a sucker for advertising — I don’t even wear lip gloss. But I laid eyes on Le Gloss at a drugstore chain where I was in a rush to a) catch a train and b) make a credit card minimum. Le Gloss was in my line of vision, I liked the color in the tube and the minimalist design, and so I bought it. 

Hello, this stuff is glorious!  Keep reading »

Freida Pinto Gets Whitewashed By L’Oreal

We all know that Freida Pinto, star of the Oscar-winning film “Slumdog Millionaire,” is a gorgeous Indian woman. So why in the hell did L’Oreal try to Photoshop her into a white lady? [ONTD] Keep reading »

Behind The Scenes Of Jennifer Lopez’s L’Oreal Shoot


Jennifer Lopez sure is having a moment. She’s an “American Idol” judge and she’s shilling for L’Oreal now. I wonder what Tyra and Andre Leon Talley would say about her vogue-style of modeling. What do you think about it, and are you excited for J.Lo’s comeback? Keep reading »

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