Tag Archives: loreal paris

Beyonce Is Not L’Oreal’s Beauty Ideal

L’Oreal Paris’ latest Feria ad, featuring spokesperson Beyonce, has been getting some unintended attention in the last couple of days because the company has been accused of digitally lightening the entertainer’s skin and editing her nose to appear pointier. Though L’Oreal denies the accusations, the difference between the ad and the real Beyonce is striking. L’Oreal’s deal with Beyonce in 2006 was part of a growing trend to include black women in ads for beauty products that were traditionally marketed solely to white women. And black women took notice because Beyonce is one of the biggest entertainers of our time. Although she in no way represents a majority of black women, we were excited to see someone that resembled us and to have products, like hair dye, that would work with our hair texture.
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