Tag Archives: loincloths

A Little Emancipation For Your Crotch

The great panties debate — thongs, boy shorts, or granny panties — just got a new contender now that Wacoal, a Japanese lingerie company, is selling loincloths for women. Loincloths, called “fundoshi” in Japanese, are traditionally worn by men, but are rare nowadays. Women, however, could bring them back into fashion since they’re more liberating than conventional, body-hugging underwear or thongs. “We wanted young women to have a more sense of freedom and release,” said Tomoka Okamura, merchandise director for Wacoal’s Nanafun loincloths for women. “And as we tried to come up with the ultimate liberation item for women, we thought of a fundoshi.” Wacoal has sold more than 5,000 at a price of around $13 since December. At first, we thought a loincloth for women seemed impractical. After all, women do have a tendency to leak at times. But these actually look more comfortable and freeing than traditional underwear. Keep reading »

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