Some twisted soul up in Maine has gone and done it now: She’s created the L.L. Bean Boyfriend blog, full of men in cozy sweaters and hiking boots professing their love for you. As the Tumblr notes, “He will build you a table and then have sex with you on it.” Sorry, but these guys are giving me major creep vibes — they’re a little too Bon Iver Erotic Stories for my taste. But hey, if you want a guy who will take you for foraging walks in the woods and build you theremins and whatnot, then go for it. I’ll just be washing the douche vibes off me in the corner. [Your LL Bean Boyfriend]
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If Lands’ End models now look like this, then maybe that’s a sign the New Year is off to a great start.
Two brands that were previously momtastic—L.L. Bean and Lands’ End—have pulled an Eileen Fisher in re-branding for a trendier consumer. Both outdoorsy companies are launching bridge lines with wares that are younger and more current (meaning you won’t find any elastic waist bands or purple fleece jackets here). L.L. Bean’s range, called “Signature,” will also graduate from casual wear by offering men’s suits and fancy footwear for women. As a result of the upgrades, the two retailers have taken a new direction with their catalog styling and photography to produce more fashion-forward spreads. A fresh change from kids in backpacks and middle-aged couples in puffy vests—yet, these photos do look like J. Crew rips, which we’re not sure is a good or bad thing.