When Target announced that its latest collaboration would be with Lilly Pulitzer, the godmother of American resortwear and technicolor prints, reactions were mixed. Her fan base — crazy, evangelistic, largely white — was less than pleased, worried that their precious brand would be sullied by the unwashed masses plundering Target’s aisles in search of stretch pants and toilet paper. But, the plus-size fashion community rejoiced, because for the first time in Target’s history of designer collaborations, this collection would be available in larger sizes. Finally! As someone who toes the line between straight and plus size, the Target collaborations have long been something that I can just look at and never really get. Even though Lilly Pulitzer’s vision doesn’t precisely line up with my TBD summer 2015 lewk (Birkenstocks and smock dresses, probs), I was delighted to know that I would at least have the option of trying on a flamingo-print short set, or whatever. My dreams of rubbing shoulders with Mitzi and Bun-Bun at the club in Palm Springs have been dashed, though, because the plus-sizes will only be sold online. That’s fucked up.
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Lilly Pulitzer is teaming up for a collaboration with Target! The collection will include 250 pieces ranging from $2 to $150 and will feature plus sizes, which some of Target’s past collaborations had left out. For a seemingly innocuous line of bright-colored dresses, Lilly is oddly powerful in its ability to polarize fashion lovers. The brand is gaudy as hell to some and a lovely summer staple to others. Whether you love it or hate it, the collection will launch April 19, just in time to buy yourself some summer brights! [College Candy] [Image via Instagram]
It’s been a rough few days for women who really love jaunty pearl accessories. Not only did Margaret Thatcher pass away, so did Lilly Pulitzer. Was Lilly Pulitzer a feminist? Yeah. Sure. Probably. Seems like it. She was certainly someone I grew up with, and these are some very specific memories brought to mind by very specific dresses. Read more on The Gloss…
After reading the New York Times‘ recent “Critical Shopper” piece on Lilly Pulitzer, it occurred to me that unless you were raised in a privileged household on the Eastern seaboard and use “summering” as a verb, as a 20- or 30-something woman who grew up in the grunge generation, you might not be too familiar with Pulitzer’s maniacally colorful prints. As someone who wears black most of the time, I hadn’t really thought much of the brand myself. A few months back I did go on a market appointment to a Lilly Pulitzer showroom, though, and I left feeling a bit intrigued by the whole “lifestyle.” Keep reading »
Just like fusion food, collaborations are (almost) always a good thing. Why not mix two brilliant things together to end up with an even more amazing product? The latest: Lilly Pulitzer has teamed up with MAC cosmetics to create a line of polishes, glosses, and shadows in typical bright, Hamptons-esque colors. Starting Jan. 7, you can pick up the cosmetics, which range from $12-32, at any MAC store. The makeup line is kind of a refreshing look in contrast to the dark vampy looks we’ve been seeing lately for fall/winter. And their timing really is perfect, given turquoise is the new Pantone color for 2010. [New York] Keep reading »