Levi’s is selling new Curve ID jeans in three different versions: a “slight curve,” a “demi curve,” and a “bold curve.” The sizes in the various versions basically range from 2 to 14 (although I’m aware sizes are completely and non-sensically different from company to company.) The tag line for the ad campaign is “All asses are not created equal.” The models are three light-skinned women who appear to be Caucasian. Although “curviness” is relative, none of them are curvy in the way, say, J.Lo, Beyoncé, or Crystal Renn is curvy.
To some it’s just an ad campaign for “curvy” jeans. To others, it’s racist and sexist advertising. Keep reading »
I’m channeling my inner Stephen Colbert to offer a “tip of the hat” to Levi’s for advertisements that don’t make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One depicts a man and a small child, presumably a father and son, and reads, “Everybody’s work is equally important.” The other depicts an older man standing with a young woman and a young man, with the same tag line. Wow, I thought. How cool that a clothing company would make such a progressive statement about gender? Keep reading »
With the news that Jean Paul Gaultier is leaving his post at Hermès, it’s safe to assume that the designer will have more time to focus on creative collaborations such as this one with Levi’s. The all-American jean company reached out to the eccentric JPG to create a collection of denim pieces complete with his trademark aesthetics, including cone boobs, to bring a designer feel to denim. JPG provided a selection of fashion-forward clothing items to the denim brand, ranging from harem pants to jean jackets. Out of all the options, I’m in love with the dungaree dress. It’s perfect for summer with cutouts perfect for warm weather, and you can layer in a tee to transform it into a day dress, or wear it on top of a bikini for a trip to the beach. The cost leaves much to be desired though, as pieces range from about $173 to $478, but they are Jean Paul Gaultier creations, after all. See more after the jump … [Levis via Styleite] Keep reading »
In yet another Levi’s collaboration (see Opening Ceremony and Cram Jam Chest), Brit it designer Henry Holland has embellished a denim jacket and blue jeans with black straps and gold hardware. As for whether or not we’re feeling it, well, we’re just gonna turn this one to the class. [Refinery 29] Keep reading »
We had some high hopes for the Levi’s and Opening Ceremony collaboration. But preview shots are out, and we’re having some mixed feelings. Style.com posted some product images of the line—some corduroy cut-offs and button-downs, as well as a denim jacket—and we thought we were looking at pictures of Levi’s styles that have been around for ages. Wisely, the two companies also appealed to bloggers, sending Susie of Style Bubble the complete collection, and asking her to style it. She’s done a much better job with presenting the fashions, going monochromatic, or putting two bright colors together.
We’re still not sure, however, if the corduroy wares look better on Bubble because of the cool choices she paired them with, or if they’re worth it as stand-alone items. Check out some more pics after the jump. What do you think? [Style.com] Keep reading »
Have you ever heard of Cram Jam Chest? Us neither. From the looks of their half-in-Japanese website, they make stuffed art. In any case, they’ve teamed up with Levi’s to make a series of puppies made out of denim for the Levi’s store in Shibuya, Japan. Is this a good way to recycle jeans? These denim doggies are mighty cute … but not sure we’d put down for a stuffed animal. (No one can ever replace Winkie, the all but destroyed teddy bear you won’t admit to keeping under your pillow). [High Snobiety] Keep reading »