“I could really use your advice about this pair of velvet Levi’s that I bought. I have been a jeans-only girl my entire life, so the last time I was at the mall I decided to be a little adventurous and went ahead and bought these pants without any thought as to how I might style them. Now I’m stuck! Thus far, I’ve only been able to awkwardly pair them with a white striped shirt! I could really use suggestions for not only tops, but shoes as well. I hope this doesn’t pose too difficult of a challenge!” – Deepa
Deepa, you are a braver woman than I — I am perennially scared of velvet, mostly because it brings up terrible nightmares of the purple crushed-velvet dress with batwing sleeves I wore to my 8th grade dance. Nightmares! But these velvet pants? They’re pretty damn cute. The thing with velvet is you’ve got to be careful not to pair it with a fabric that’s too weak or flimsy. Otherwise, the pants will completely outshine the shirt. That’s why we’d opt for a chambray button down — it’s got enough heft to it that your outfit will feel balanced. As for shoes, absolutely do not wear the shoes pictured with the pants — those nude platforms will only make your legs look stumpy in velvet jeans. Instead, opt for a low heeled bootie — check out the items we’ve picked out for you, after the jump! Keep reading »
Two years ago, Levi’s debuted their new Curve ID jeans by blasting our eyeballs with ads about their three different “slight curve,” “demi curve,” and “bold curve” shape versions. The sizes ranged from 2 to 14 and each size offered versions for different shaped curves. Some women were apoplectic about Levi’s over these jeans: first, because the tag line was “All asses were not created equal,” and second, because none of the models were particularly curvy. Some critics said a line like “All asses were not created equal” implied that some asses are, in fact, better than others. Another point of contention was why Curve ID ads didn’t have more women of color in their advertisements, since they purported to be for “curvy” girls and plenty of women of color are rocking curves. Keep reading »
Levi’s has delivered a swift blow to masculinity with the Ex-Girlfriend Jean. “Remember the girlfriend with the great style? Here’s a tribute to her — a fit that’s super-snug allover, an update of the five-pocket classic that’s as skinny as it gets,” the style description reads. All it costs is $69.50 to emasculate his bottom half. Levi’s, what are you trying to do to our men? A dude in ladies’ jeans is NOT sexy, especially a pair that belonged to his ex. Why? Because she’s got him by the balls? Enough already! I know that a new study says that men are becoming more like women in relationships, but no need for men to become more like us in dress. Men in men’s jeans! Men in men’s jeans! Say it with me. [Levis] Keep reading »
If you have opened a magazine or looked at a billboard anytime in the past few months, you have heard of Levi’s new Curve ID jeans. Last summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size. The company performed body scans of 60,000 women around the world and identified three main body types — “slight curve,” “demi curve,” and “bold curve” — which fit 80 percent of women. Exciting news, right? Keep reading »
The outfit in the photo above appears to consist of a shirt and jeans, but, in actuality, it’s Levi’s Double Denim Onesie. This one-piece has a chambray shirt attached to a pair of straight-fit jeans and takes all the guesswork out of getting dressed … for at least one day a week. But wouldn’t it be much easier to get dressed if you simply owned a chambray shirt, which could go with skirts and other pants, and a pair of perfectly fitting jeans, which you could wear with other tops? Not to mention there are much cheaper ways to get the denim-on-denim look of this onesie that costs $194. I love one-pieces and jumpsuits as much as the next person, but the point of those garments is to look like one piece, not the lazy person’s uniform. Would you wear Levi’s denim onesie? [Asos] Keep reading »
Levi’s is selling new Curve ID jeans in three different versions: a “slight curve,” a “demi curve,” and a “bold curve.” The sizes in the various versions basically range from 2 to 14 (although I’m aware sizes are completely and non-sensically different from company to company.) The tag line for the ad campaign is “All asses are not created equal.” The models are three light-skinned women who appear to be Caucasian. Although “curviness” is relative, none of them are curvy in the way, say, J.Lo, Beyoncé, or Crystal Renn is curvy.
To some it’s just an ad campaign for “curvy” jeans. To others, it’s racist and sexist advertising. Keep reading »
I’m channeling my inner Stephen Colbert to offer a “tip of the hat” to Levi’s for advertisements that don’t make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One depicts a man and a small child, presumably a father and son, and reads, “Everybody’s work is equally important.” The other depicts an older man standing with a young woman and a young man, with the same tag line. Wow, I thought. How cool that a clothing company would make such a progressive statement about gender? Keep reading »
With the news that Jean Paul Gaultier is leaving his post at Hermès, it’s safe to assume that the designer will have more time to focus on creative collaborations such as this one with Levi’s. The all-American jean company reached out to the eccentric JPG to create a collection of denim pieces complete with his trademark aesthetics, including cone boobs, to bring a designer feel to denim. JPG provided a selection of fashion-forward clothing items to the denim brand, ranging from harem pants to jean jackets. Out of all the options, I’m in love with the dungaree dress. It’s perfect for summer with cutouts perfect for warm weather, and you can layer in a tee to transform it into a day dress, or wear it on top of a bikini for a trip to the beach. The cost leaves much to be desired though, as pieces range from about $173 to $478, but they are Jean Paul Gaultier creations, after all. See more after the jump … [Levis via Styleite] Keep reading »
In yet another Levi’s collaboration (see Opening Ceremony and Cram Jam Chest), Brit it designer Henry Holland has embellished a denim jacket and blue jeans with black straps and gold hardware. As for whether or not we’re feeling it, well, we’re just gonna turn this one to the class. [Refinery 29] Keep reading »
We had some high hopes for the Levi’s and Opening Ceremony collaboration. But preview shots are out, and we’re having some mixed feelings. Style.com posted some product images of the line—some corduroy cut-offs and button-downs, as well as a denim jacket—and we thought we were looking at pictures of Levi’s styles that have been around for ages. Wisely, the two companies also appealed to bloggers, sending Susie of Style Bubble the complete collection, and asking her to style it. She’s done a much better job with presenting the fashions, going monochromatic, or putting two bright colors together.
We’re still not sure, however, if the corduroy wares look better on Bubble because of the cool choices she paired them with, or if they’re worth it as stand-alone items. Check out some more pics after the jump. What do you think? [Style.com] Keep reading »