Posts tagged "levis"

Levi’s CEO Wants You To Stop Washing Your Jeans — And He Has A Point!

Chip Bergh (best name), the CEO of Levi Strauss & Co, made major waves earlier this week when he implored people to stop washing their jeans. Bergh made the statements at a sustainability conference, and revealed that the jeans he was wearing at that moment were almost a year old -- and had never see…
By: Winona Dimeo-Ediger / May 22, 2014

Style 911: What Do I Wear With These Velvet Maroon Pants?

"I could really use your advice about this pair of velvet Levi's that I bought. I have been a jeans-only girl my entire life, so the last time I was at the mall I decided to be a little adventurous and went ahead and bought these pants without any thought as to how…
By: Julie Gerstein / January 31, 2013

The Soapbox: Why Can’t Levi’s Get A Clue With Their Advertising?

Two years ago, Levi's debuted their new Curve ID jeans by blasting our eyeballs with ads about their three different "slight curve," "demi curve," and "bold curve" shape versions. The sizes ranged from 2 to 14 and each size offered versions for different shaped curves. Some women were apoplectic about Levi's over these…
By: Jessica Wakeman / February 23, 2012

No Man Should Wear His Ex-Girlfriend’s Jeans

Levi's has delivered a swift blow to masculinity with the Ex-Girlfriend Jean. "Remember the girlfriend with the great style? Here's a tribute to her -- a fit that's super-snug allover, an update of the five-pocket classic that's as skinny as it gets," the style description reads. All it costs is $69.50 to emasculate his bottom…
By: Ami Angelowicz / February 9, 2011

Frisky Exclusive Q&A: Levi’s Responds To Controversy Over Their Curve ID Jeans

If you have opened a magazine or looked at a billboard anytime in the past few months, you have heard of Levi's new Curve ID jeans. Last summer, Levi's launched a new fit system for their denim based on a woman's body shape, instead of her size. The company performed body scans of 60,000…
By: Jessica Wakeman / September 30, 2010

Would You Wear This Levi’s Denim Onesie?

The outfit in the photo above appears to consist of a shirt and jeans, but, in actuality, it's Levi's Double Denim Onesie. This one-piece has a chambray shirt attached to a pair of straight-fit jeans and takes all the guesswork out of getting dressed ... for at least one day a week. But wouldn't it…
By: Annika Harris / September 28, 2010

Levi’s New Curve ID Jeans Proving To Be Controversial

Levi's is selling new Curve ID jeans in three different versions: a "slight curve," a "demi curve," and a "bold curve." The sizes in the various versions basically range from 2 to 14 (although I'm aware sizes are completely and non-sensically different from company to company.) The tag line…
By: Jessica Wakeman / September 1, 2010

Good Job, Levi’s: An Ad Campaign That Doesn’t Make Me Wanna Scream

I'm channeling my inner Stephen Colbert to offer a "tip of the hat" to Levi's for advertisements that don't make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One…
By: Jessica Wakeman / August 12, 2010

Levi’s + Gaultier = Denim Cone Boobs

With the news that Jean Paul Gaultier is leaving his post at Hermès, it's safe to assume that the designer will have more time to focus on creative collaborations such as this one with Levi's. The all-American jean company reached out to the eccentric JPG to create a collection of denim pieces complete with…
By: Bianca Posterli / June 7, 2010

Denim Redux

In yet another Levi's collaboration (see Opening Ceremony and Cram Jam Chest), Brit it designer Henry Holland has embellished a denim jacket and blue jeans with black straps and gold hardware. As for whether or not we're feeling it, well, we're just gonna turn this one to the class. [Refinery 29]…
By: Erin Flaherty / February 3, 2010

Levi’s & Opening Ceremony: Dull Product Shots, Better By Bubble

We had some high hopes for the Levi's and Opening Ceremony collaboration. But preview shots are out, and we're having some mixed feelings. Style.com posted some product images of the line—some corduroy cut-offs and button-downs, as well as a denim jacket—and we thought we were looking at pictures of Levi's styles that have bee…
By: Leonora Epstein / February 2, 2010

Random Fashion: Levi’s And Cram Jam Chest Make Denim Doggy

Have you ever heard of Cram Jam Chest? Us neither. From the looks of their half-in-Japanese website, they make stuffed art. In any case, they've teamed up with Levi's to make a series of puppies made out of denim for the Levi's store in Shibuya, Japan. Is this a good way to recycle jeans?
By: Leonora Epstein / January 25, 2010

Opening Ceremony And Levi’s Create Denim Awesomeness

We'll come clean: Opening Ceremony is one of those concept stores we love to follow and write about, but have we ever bought anything there? No. We believe the term is called ... aspirational living. Anyhow, now's the chance for us to step across the gilded threshold because the high-end retailer has teamed u…
By: Leonora Epstein / January 13, 2010

Jailhouse Couture From Levi’s

Because being in jail doesn't have to mean looking bad (um?), Levi's presents clothes fit for incarceration. From actually really cute high-waisted, black and white striped pants to screen printed tees that will give you that prison tat look with half the pain and none of the permanence, Levi's ha…
By: Lily Q / July 26, 2009

Fashion Police: Model Arrested On Runway For Indecency

A saucy catwalk stunt by Bollywood-hearthbrob Akshay Kumar landed him and his wife in the slammer. During Lakme Fashion Week, Kumar, who is brand ambassador for Levi's "Unbuttoned" collection, attempted to do just that when he paused on the catwalk and asked his wife to unbutton his jeans. It would have been cute, if it…
By: Zandile Blay / May 22, 2009

Classic Levi’s Sell For $36,099 On eBay

A pair of old-school Levi's from the 1890s was found in an abandoned mine in California's Mojave Desert. The company historian for Levi Strauss & Co. thinks they're the 201 style, a "value" (read: cheaper) version of their 501s. The jeans sold on eBay for $36,099 last week, which is three times as much a…
By: Catherine Strawn / August 8, 2008