Posts tagged "levi strauss and co"

Levi’s Unbuttons Logo Network

The Levi’s 501 button-fly line of jeans is teaming with the Logo network, which is aimed at gay and lesbian viewers and was introduced in 2005 as part of MTV Networks. The “Logo Unbuttoned” title echoes the phrase “Live Unbuttoned,” which is the theme of an international ad campaign for Levi’s 501 that was introduced…

By: Annika Harris / September 15, 2008

Classic Levi’s Sell For $36,099 On eBay

A pair of old-school Levi's from the 1890s was found in an abandoned mine in California's Mojave Desert. The company historian for Levi Strauss & Co. thinks they're the 201 style, a "value" (read: cheaper) version of their 501s. The jeans sold on eBay for $36,099 last week, which is three times as much a…

By: Catherine Strawn / August 8, 2008