Maybe you saw this 1981 gender-neutral LEGO ad (left) the first time around. Or maybe you saw it more recently, going viral on the Internet to underscore how advertising for kids could be: the little girl in the picture isn’t wearing any pink, and the ad copy is about the pride a child takes in building something on their own.
The ad’s young model, Rachel Giordano, recently posed for an updated version of the ad that shows just how much toys have changed in the past few decades. Rachel, who is now a 37-year-old naturopathic doctor, posed holding a toy from the LEGO “Friends” line, which is marketed to girls. The “Heartlake City News Van” in her hands is advertised like this:
“Break the big story of the world’s best cake with the Heartlake News Van! Find the cake and film it with the camera and then climb into the editing suite and get it ready for broadcast. Get Emma ready at the makeup table so she looks her best for the camera. Sit her at the news desk as Andrew films her talking about the cake story and then present the weather to the viewers.” Keep reading »
In what may be the greatest news of all-time for awkward, teenage boys everywhere, adult film star Christy Mac announced a Twitter contest for the “best Lego creation” to put in her house. And the grand prize? Oh, a blowjob. Keep reading »
Seven-year-old Luka Apps was distraught (!) when he lost his special JayZX figure at the local grocery store. The JayZX is a key component of the LEGO Ninjago Ultra Sonic Raider set, and as a devout LEGO fanatic, Luka needed the piece. So his dad helped him write an email to LEGO explaining the situation. Keep reading »
You can’t walk through my home barefoot without stepping on a colorful, sharp piece of plastic at least once. Yes, we are one of the families that helps ensure that Lego’s sales and profits continue to rise in an economy where many toy manufacturers are struggling.
And apparently, we’re not the only ones: Lego is crediting a recent boost in sales to a bunch of new customers — specifically, girls. The 36 percent profit seen in the first half of 2012 is being attributed to Lego’s newest line, Lego Friends, which is targeted towards little girls. Lego Friends includes “Lady Fig” (lady figurine) characters that accompany a variety of sets from a beauty shop to a café, all heavily saturated in pink. Lego Friends are a departure in how Lego has marketed their building blocks toward girls in the past, despite the paltry representations of girls seen before. I can’t be the only one who remembers this ad from the 1980s? Keep reading »
A Florida man was strolling on the beach this morning when a giant Lego man washed ashore. So yeah, that happened. The 8-foot-tall toy, who goes by the name Ego Leonard, has been doing a lot of traveling lately as he’s washed up on beaches in Holland and England as well. The message on his shirt says “No real than you are.” According to Ego’s website (yes, he has a website), he “comes from the virtual world,” which represents “happiness, solidarity, all green and blossoming, with no rules or limitations.” Clearly, he has lessons to teach us, but it appears that English is his second language. Perhaps he should take grammar lessons from Courtney Stodden. [Boing Boing]
A Lego Wonder Woman figurine is on the way, now that DC Comics has given Lego access to their characters! Thirteen new Lego people based on DC superheroes are on the way, including Wonder Woman, Batman, Superman, the Joker, Wolverine and Captain America. The Wonder Woman above is not an official mockup — she’s only a custom figurine, the blog DC Women Kicking Ass reports. You can see a teeny tiny photo of the official Wonder Woman Lego, as well as Catwoman and Poison Ivy and all their pals, on the blog Comic Bricks. Who’s with me for a trip to Toys R Us? Keep reading »
Facepalm. What kind of bull hooey is this? LEGO has these thingies called “minifigures,” which are little LEGO people dressed up in different outfits. There’s a spaceman. A cowboy. A magician. A deep sea diver. A zombie with a shovel and a chicken drumstick. And even a kick-ass robot! But all of those minifigures — and more — apparently have tiny little yellow LEGO penises. (OK, not really. But they are all boy LEGOs.) The only two that are women are a cheerleader and a nurse.
Geez Louise. I’m actually shocked there’s no secretary or waitress. Keep reading »
Playing with Legos might be a little juvenile, but can we wear them? Accessories designers Dee and Ricky Jackson have built an empire based on Lego belts, pins, and rings, with fans like Kanye West. But we think metalsmith Shannon Conrad’s $70 2×2 Building Block Ring is a heck of a lot better than Dee and Ricky’s $200 Interchangable Lego Block Ring. Shannon cast the ring in reclaimed sterling silver, and while it looks pretty cool on its own, what makes it even more fun is that you can build on top, changing up the ring as you please. What do you think? [Makers Market] Keep reading »
Meet Dee and Ricky Jackson, twin brothers from Staten Island who have struck gold in one of those ways that makes you either go “Why didn’t I think of that?” or “You’ve got to be kidding.” The duo creates Lego accessories in the form of belts, brooches, and necktie-shaped pins that have caught the attention of celebs (Rihanna
, to name a few), and designers. In the video above, Dee and Ricky tell the tale of their success, which is less interesting for what it is, than how it’s told; it basically reads like a fashion mockumentary. To begin, the brothers explain that their inspiration was kind of random: “One day, we were like yo
, what if we did a Lego belt.” The belt then made its way on to the models at a Marc Jacobs
fashion show, and apparently, “Everybody hated Marc’s show that year. People were saying the only thing that was hot on the runway was the Legos.”
Seems like a pretty easy and fun job, right? The Jacksons think so. Tells Dee to the New York Daily News: “It is easier than dealing drugs. We are flipping bricks – Lego bricks.” [NYDailyNews.com]
Keep reading »