The Leaping Bunny is the universal symbol of the Coalition for Consumer Information on Cosmetics (CCIC) reserved for brands and products strictly not tested on animals at any time during their preparation. As of the past couple of months and continuing through today, a number of companies that clearly took a stance in opposition to the practice have been forced to relinquish their Leaping Bunny, and not of any defection from their own creed — brands that allow their products to be imported to and sold in China will no longer be permitted to wear the Leaping Bunny as a cruelty-free claim.
Animal testing in the cosmetics industry is an all but familiar topic for consumers, manufacturers, and activists alike. It’s important to understand that the procedures extend far beyond slapping Chanel lipstick on a lab rat; rather, products and ingredients are often administered to the mucous membranes of the animal, including eyes, nose, and mouth, before the subject is euthanized. It’s a depressing reality, and it’s one that has persisted as the raw, bleeding truth behind the booming beauty business for time immemorial. Explicit awareness of this long-standing cruelty can certainly sap all the joy out of a Sephora binge in seconds flat.