Lane Bryant may still be a plus sized Mecca, but they’ve certainly changed their approach to advertising. Now, curvy ladies parade in their undies instead of hiding under massive coats and calling other “chubbies” to join the ranks. We think that’s a win. [Copyranter] Keep reading »
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Who needs another social networking site, right? Apparently, plus-size women. The company that owns Lane Bryant, Fashion Bug, and Catherines is launching Sonsi.com, a site hawking clothing and accessories for “real women” who are size 12 and up, as well as an “inclusive” social networking site called SonsiLiving, which offers articles on fashion and beauty, recipes for entertaining and groups like “SuperMoms” and the “Fashionista Club.” Keep reading »
Sure, it’s hypocritical and fat-phobic of ABC to air the annual Victoria’s Secret fashion show starring Heidi Klum’s glorious ta-tas while also demanding “excessive re-edits” on this plus-size lingerie commercial from Lane Bryant. But what do we think of LandlineTV’s spoof on Victoria’s Secret: a faux-sexy commercial starring skeletons in a blond wig and lingerie (a spoof which a gleeful Lane Bryant posted on their Inside Curve blog!)? Is it a biting social commentary on body image standards or a tasteless joke, considering the culture of body-hating and eating disorders not only among models but all women? I personally am in the “biting social commentary” camp, but at least one blogger with an eating disorder, who I follow on Twitter, was vehement that lady-skeletons are not “appropriate.” Tell us what you think in the comments. Keep reading »
Apparently ABC has a problem with hot ladies in their undies. Or so says plus-sized lingerie purveyor Lane Bryant in their claim that the network tried to shut out their plus-sized lingerie commercial. ABC “demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of ‘American Idol,’ but only after we threatened to pull the ad buy,” blogged the company in a bit of well-placed outrage. We watched the commercial (above) and don’t get what the problem is. Yeah, she’s crazy hot and half naked, but ABC routinely airs Victoria’s Secret commercials featuring busty teenagers prancing about in front of fans; this looks tame by comparison. Thoughts? [The Cut]
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When it comes to new ways of marketing products, businesses are really trying to cash in on social networking. The latest to stake a claim in the internet forums is retailer Lane Bryant, the plus-size mall chain. The new website, called Inside Curve, will allow users to give feedback and interact with the brand, as well as talk with other users. Says a company rep, “Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way.”
Because digital marketing is still relatively new, taking an initiative like Lane Bryant’s brings up a lot of questions. Can social networking actually help your brand and business? Does it defeat the purpose of an online community if it’s created solely by sponsored content? And more specifically, for women: Is Lane Bryant attempting to mold out a better space for plus-sized women, as skinny fashion networks outnumber full-figured forums?