My name is Amelia. I am a feminist. I also have a Pinterest account. If a recent lengthy piece on Buzzfeed (wait, Buzzfeed does “lengthy”?) is to be believed, these two things are antithetical. According to Amy Odell, the editor over at Buzzfeed’s lifestyle vertical, Shift, Pinterest is “killing feminism.” So, as a feminist who uses Pinterest, I’m, like, killing some part of myself, I guess?
Odell’s thesis is based on the fact that Pinterest’s 23 million users are overwhelmingly female (60 percent) and that they use it to curate “retrograde, materialistic content,” like “recipes, home decor, and fitness and fashion tips,” which Odell claims are staples of women’s magazines that the Internet was “supposed to help overcome.” Odell also derides the fact that Pinterest users don’t go there to read articles, which I find kind of hilarious coming from someone employed by a website that is dominated by photos and funny captions, her lengthy screed notwithstanding. Odell says websites like Jezebel, Feministing, and The Hairpin are examples of places on the internet where women “can find smarter, meatier reads just for them,” but is clearly disappointed (and even surprised) that their existence hasn’t done away with the female desire to “scrapbook every imaginable physical aspect of their dream lives.”
Call me crazy, but I don’t see what the fucking problem is. Keep reading »