Tag Archives: klondike

Klondike Sells Ice Cream, Sexist Gender Stereotypes

“What color shall we paint the foyer?” is a boring conversation, no doubt. But does Klondike really have to portray listening to one’s wife talk for five whole seconds as a trial for a man? I get it: the game is on, he doesn’t care about the color, he’s trying to be polite. He deserves an ice cream! I guess portraying adult men as overgrown toddlers with no attention span pushes products?

After the jump, another Klondike commercial in which men — gasp! — are affectionate towards one another: Keep reading »

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