Remember Kira Plastinina? She was the Russian fashion mogul and style sensation who, at 14-years-old, brought her clothing chain to the United States a few years ago (helpfully backed by her very wealthy father, of course). Unfortunately, the plastic-y pink bedazzled styles didn’t go over too well in America and the company had to file for bankruptcy (but still did fine abroad). Now Kira is 18 and is back with a more sophisticated label called Lublu (means “I love” in Russian). Keep reading »
Despite her massive U.S. failure last year — one which culminated in closing every store she’d opened in a matter of months — Russian teen designer and heiress Kira Plastinina is reopening two L.A. stores in the coming weeks. But this time, she’s got a new name — K. Plastinina rather than Kira Plastinina — and a second, higher priced line. That may distract people from the hilariousness of the venture for a bit, but this doesn’t seem like particularly sound business strategy. She’s already got 70 successful stores in Russia and we’re kind of wondering why she won’t just let it go and realize that we don’t want her tacky junk here. But she does get points for persistence! [WWD] Keep reading »
