I haven’t owned a pair of Keds since about 5th grade, but this new Taylor Swift-inspired design might finally convince me to get some. I still haven’t decided how I feel about her new single, but I’m a fan of these Sneaky Cat Keds. They’ll be available in October, just like the her new “1989″ album, and feature — you guessed it — sneaky little cats peeking over the edge of the shoe. The heel has Taylor’s birthday, 12-13-89, scrawled on the back in metallic lettering. I’m not sure how I feel about walking around with someone else’s birthday on my feet, but I like that the shoes have just enough of a cutesy twist to stand out without being overwhelming, and I adore any and all cat-related footwear. Taylor already has a pretty massive Keds collection, which isn’t surprising since she seems to work them into just about everything she wears, but this pair was specially designed to celebrate her album launch. I’m still pondering whether to get some, but if you want your own Swifty kitty shoes, you can sign up for the pre-order list here.
Taylor Swift was recently spotted shooting a video in downtown LA that involved a bunch of adorable costume changes and some enthusiastic trampoline jumping. This led many media outlets to report that she was shooting a new music video, and the trampoline jumping was obviously some kind of nonverbal message to Harry Styles. However, since she is wearing Keds shoes in every single photo and is a spokesperson for the brand, I’m going to go out on a limb and say she was actually shooting a Keds commercial, and the color of her sneakers contained the true hidden message to Harry. Anyway, that was a really roundabout way to get to the point, which is that I adore this outfit and want to recreate it for myself, even if the stripes are code for, “Suck it, Harry!” Get all the shopping details after the jump… Keep reading »
To chase gray skies away, look to the Keds/Gap Holiday collection, which features kiss graphics and tons of sparkle ‘n shine! Available at Gap. [Nitrolicious] Keep reading »
I came across a little tidbit in the “Hot Contents” section of Elle‘s July issue that said advertising man Henry Nelson McKinney popularized the term “sneakers” while working on a 1917 Keds campaign. The athletic shoes, as Keds were known before this clever moment, had a rubber sole that allowed the wearer to sneak behind unsuspecting friends and family. But as it turns out, the word “sneakers” was in use way before this time. Boys, who were known to harass their schoolmasters, called their tennis shoes “sneakers” as early as 1887, according to a New York Times article at the time that cited The Boston Journal of Education. In addition, the former Jordan Marsh department store in Boston advertised “500 pairs of men’s tennis oxfords (sneakers)” in 1889. Keds maintains that it was the first to prominently use “sneakers,” but according to its own library, there were only two passing uses of the term in ads from the early part of the 20th century — in 1922 and 1934. So I guess we have naughty little Bostonian boys to thank for the term that gave birth to the sneaker head. [NY Times] Keep reading »
The Gap and Keds are as American as capitalism and the Electoral College, so it’s about time the two fashion entities get together to create a line of all-American footwear. The shoes will be designed by Gap’s Patrick Robinson and will be right in-step with the faded denim and pastels that will be big this summer. (Don’t worry if you’re more of a glam girl, because Keds has also teamed up with Alice + Olivia for a limited-edition sparkle line.) There’s no word regarding prices of the Gap-inspired line, but the shoes will debut in the summer most likely at a pop-up shop in NYC, which means they’re sure to hit eBay shortly after for those of you in other parts of the country. [Racked] Keep reading »
Already a regular designer for Payless, Alice & Olivia is upping their collaboration game, with a line of limited-edition sneakers for Keds. As a wearer of Keds during my elementary school years, I really appreciate a designer bringing a bit of color and style to the simple white tennis shoes. Stacy Bendet knows just how I feel, explaining, “I don’t think I removed Keds from my feet as a kid. I can’t even count how many pairs I had. We decided to do a collaboration that would bring a little Alice + Olivia fun to the 2010 Keds Champion.” Her fun comes in four colors — black, silver, pale pink and safari green. Come spring, you can dress up your feet in sparkly sneakers, which will be sold at select Neiman Marcus stores nationwide, at Alice & Olivia boutiques, or online, for $88. And it seems that Keds want to stay in the fashion game, as this is one more of many future collaborations. [WWD] Keep reading »