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Hit And Miss: Olsenboye For JCPenney Is Missing That Olsen Look

olsenboye for jc penney

When we first heard about Olsenboye, Mary-Kate and Ashley Olsen’s teen line for JCPenney, we were interested to see if we’d be hitting up juniors section for the first time since 10th grade. (Although, we weren’t holding our breath.) The first look at Olsenboye isn’t quite attractive enough to us and doesn’t really bring the sophisticated Olsen style we’d hope for. That said, the wares are, for the most part, fun and, most importantly, age-appropriate, which we can’t quite say about some other celeb lines. (Ahem, we’re looking at you, Beyonce and Avril.)

Some of the looks are full-on misses (peace-sign graffiti shirts—is that what the kids are into these days?), but a lot of the collection kind of reminds us of what the Olsens wore in their movie “New York Minute,” which they filmed when they were 18. Of course, most of the stuff they wore then lasted for only a New York minute. Click through to check out pics from the Olsenboye range. What do you think? [Nylon, Olsenboye.com]

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Is Beyoncé‘s New Juniors Line Too Fierce?

sasha fierce clothing

Teen girls should be able to express themselves. That’s the point of Beyoncé and Tina Knowles’s new juniors collection for their already established label (Déreon), called Sasha Fierce, after Beyoncé‘s album character. Says Tina, “[The collection] is edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.” Edgy is a mild way of putting the “back-to-school” looks that include curve-hugging minidresses, one-shouldered dresses, black bodysuits, and fingerless gloves and f**k-me pumps. 


So far, Beyoncé has been a fairly solid role model as someone who exudes a huge amount of confidence, is sexy without being slutty, and projects a solid image of family and relationships. But, we have to ask…would you let your teen go to school dressed like this? [WWD]

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