And you thought you were testing the limits of devotion when you asked your guy to pick up some tampons for you. Here’s the story of a man who waited in line for 12 hours with his Jimmy Choo-obsessed girlfriend so she could be the first to score a pair just in from the hotly anticipated H&M collection: ” ... while her fiance Will, 28, filled a flask with tea, donned his thermals, packed a rucksack with blankets and dug out a golf umbrella and a couple of camping chairs, Kate focused on the things that really mattered – the stuff bearing the legend ‘Jimmy Choo for H&M’,” writes the Daily Mail. Apparently, when this London branch of the chain opened its doors, Will wasn’t the only boyfriend doing some shopping. “Rob, a 26-year-old graduate student from Texas, had queued since 11pm for his girlfriend Brie’s Christmas present and maybe a couple of bags for eBay.”

Been chomping at the bit to see more of the Jimmy Choo collection for H&M? Check out this exclusive video with Choo’s founder (and quite the stylish-looking lady) Tamara Mellon, who gives a walk-through of the line. Surprisingly, one of the best parts of the collection is actually the clothes, which have been overshadowed by Choo’s main draw (shoes, obvi). For starters, the cute electric blue shift Mellon wears in the video is part of the deal, plus there’s a glam black evening jumper and a one-shouldered leather dress with ruffle details. Everything is designed to be mixed and matched.

Some great fashion advice from Mellon: she starts conceptualizing an outfit based on the shoes first, and then the accessories. Do you ever dress from the bottom up? Or do you start with the clothes and then add on? [YouTube]

If at first you don’t succeed, try, try again. At least that’s how the saying goes, right?

Jimmy Choo once attempted to launch a fragrance, to no avail. But they’re back at it. The brand just signed a 12-year agreement with Inter Parfums SA, the company responsible for the fragrances from design houses like Burberry, Lanvin, and Paul Smith. Goes to show, you can’t keep a good Choo down. But from shoes to perfume: it’s somewhat of a leap, no? And what exactly will it smell like? Not shoes or, um, feet we hope.

Don’t get us wrong! We love each and every thing about Choo, especially their new line with H&M. But will you buy a fragrance from a shoe company? Then again, guess it’s better than another Paris Hilton perfume. [Pop Crunch]

Watch out Manolo Blahnik. You’ve been put back on the shelf.

While Carrie Bradshaw originally gave the heels their fame with her shoe obsession and fashion sense, it seem she’s moved on. In the upcoming “Sex and the City” sequel, Sarah Jessica Parker’s character has given up fawning over Manolos in favor of red soles from Christian Louboutin. Is this the result of too much complaining over unwanted fame from Mr. Blahnik? Either way, the “SATC”-obsessed are sure to attach their heel addiction to the iconic Louboutins just as fast as they did to those Manolos.

Now, thanks to H&M, while you sing to Chester French’s “The Jimmy Choos,” it is possible to dance about in your own pair of reasonably priced Choos. We told you the great news back in July, but today, images are finally leaking onto the internet, including amazing over-the-knee boots that are kind of necessary for your fall wardrobe.

Designer collaborations these days are a dime a dozen, but here’s one you might actually purchase: luxe shoe label Jimmy Choo will be coming out with a collection for H&M in November. In the lineup are women’s shoes, bags, and also clothing (interesting! Hopefully it won’t be a literal interpretation that includes bedazzled leopard jackets or something). Choo will also create a line of men’s shoes, accessories, and bags (murses!). We’ll be interested to see how this project turns out; H&M’s past collaborations have relied more on celebrity (Madonna, Karl Lagerfeld, Kylie Minogue), and less on luxury, and the results haven’t always lived up. If Jimmy Choo manages to produce a lust-worthy line, it might mean that you’ll be able to actually afford a pair of pumps that are hot, but don’t look like knockoffs. [LA Times]

Dr. Martens isn’t the only boot-maker collaborating with other designers this year. Hunter Boots, famed for their wellies, asked Jimmy Choo to work with them, and a pair with an embossed crocodile pattern, leopard-print lining, and gold-metal buckles and rivets was the result. The boots will be available in June for $395 in Jimmy Choo stores and on its website. In case you’re price shopping, a pair of Hunter Originals goes for $115.95. [WWD via Nitrolicious]