Weight loss programs will use all kinds of tricks and techniques to entice you to buy in — from discounts and free food to real life testimonials. Lately, the weight loss market has been flooded with a glut of famous faces shilling for one company or another, promising that by sticking with the program customers can lose 20, 30 or 40 pounds.
But what happens when the celebrity spokesperson doesn’t lose, but gain? Or loses the weight, only to yo-yo back up to their pre-program weight?
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I was poking around on Apple’s iTunes Movie Trailers site this weekend, when I noticed the poster for Queen Latifah and Common‘s new movie, “Just Wright,” looked a little, well, just wrong. I know the Queen is a Jenny Craig spokeswoman and has lost some weight over the past couple of years, but this much? The angle is flattering, and it’s hard to tell with Common’s arms wrapped around her. Still, it looks to me like someone has gone in, thinned her up, and given her a boob-lift. Sure, this is the Hollywood way of doing things, but it feels lame, especially considering Queen Latifah seems like one of those people who would actually not really care about what anyone thought of her body but herself. Decide for yourself after the jump. Keep reading »
It’s a weight-loss company smackdown! Score one point for Weight Watchers, which convinced a judge last week to ban Jenny Craig from broadcasting its latest commercial because it contained — how do I put this? — untruths. According to the Weight Watchers lawsuit, Jenny Craig’s latest ad fudges some facts spouted by spokeswoman Valerie Bertinelli. In the banned commercial, Bertinelli walks around a laboratory in a white lab coat, gestures to some nerdy-looking scientists, and says a “major clinical trial … run by some serious lab geeks” found that dieters who used Jenny Craig lost twice as much weight as ones who used Weight Watchers.
In real life, however, that “major clinical trial” doesn’t exist. Keep reading »