Weight loss programs will use all kinds of tricks and techniques to entice you to buy in — from discounts and free food to real life testimonials. Lately, the weight loss market has been flooded with a glut of famous faces shilling for one company or another, promising that by sticking with the program customers can lose 20, 30 or 40 pounds.
But what happens when the celebrity spokesperson doesn’t lose, but gain? Or loses the weight, only to yo-yo back up to their pre-program weight?
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